Digital Influence Group provided planning, development and implementation of MidsizeInsider.com as well as overall strategic guidance to IBM for cultivating awareness and preference among mid-market technology professionals.
Skyword recruited technology news writers for IBM's Midsize Insider program from the more than 22,000 freelance writers that have registered for Skyword's writer network. The writers create all their articles for Midsize Insider on the Skyword Platform, which helps IBM streamline and automate the critical steps in the content creation and publishing process. The platform offers pre-built content intelligence, which empowers content teams to track referral information from search and social in real time. These timely insights enable more targeted and effective future content production informed by trending topics and relevant industry developments. More information about IBM's use of the Skyword platform is available here.
The Digiday Publishing Awards honor excellence in digital publishing, branded content and advertising technology. The Best Content Marketing Program award recognizes a campaign that effectively utilizes content marketing in a way that both engages the consumer and demonstrates real business results. More information about the awards program is available on the Digiday Publishing Awards site.
Skyword is the leading content production platform. The Skyword Platform enables brands, retailers, media companies, and agencies to acquire and engage customers by efficiently producing quality content optimized for search and the social web. Skyword for Agencies is an offshoot of the Skyword Platform designed to meet the specific needs of marketing and advertising agencies that manage content programs for multiple clients. Quality content is essential for reaching and engaging consumers today, but the creation process is messy, inconsistent and immeasurable. The Skyword Platform makes it easy to produce, optimize, and promote content at any scale to create meaningful, lasting relationships with customers. Skyword is a privately held, privately funded company headquartered in Boston, Massachusetts. Investors include Cox Media Group, and American Public Media Group, Allen & Company, and Progress Ventures.
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