"Our audience-targeting technology uses three layers of sophisticated analytics to pinpoint the right prospects, avoid fraud, minimize waste and deliver results," notes Robert Alvin, CEO and Chairman of NetLine. "This embraces demographic, contextual and conversion targeting criteria to maximize the relevance of content with the right audience and digital channel of engagement. We also offer innovative techniques for increasing the prominence and consumption of content on our partner sites."
More information on the CMO Council's extended content syndication service and pipeline performance partnership with NetLine can be obtained from Bryan DeRose, Vice President of Business Development for the CMO Council (firstname.lastname@example.org, 650.433.4144).
About the CMO Council
The Chief Marketing Officer (CMO) Council is the only global network of executives specifically dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 6,500-plus members control more than $350 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include more than 35,000 global executives in more than 110 countries covering multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia-Pacific, Middle East, India and Africa. The council's strategic interest groups include the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE), Mobile Relationship Marketing (MRM) Forum, LoyaltyLeaders.org, CMOCIOAlign.org, Marketing Supply Chain Institute, Customer Experience Board, Digital Marketing Performance Institute, GeoBranding Center, Brand Inspiration Center and the Marketing Science Leadership Center. More information on the CMO Council is available at www.cmocouncil.org.
About NetLine Corporation
NetLine is the number one online B2B multi-channel advertising network, providing targeted branding and high-quality lead generation. As proven experts in B2B online demand generation, NetLine enables clients to increase their sales opportunities and accelerate the sales pipeline. Utilizing innovative targeting technology, they provide unmatched reach to a network of more than 15,000 website properties and 75 million monthly unique visitors. NetLine helps companies reach their future customers by distributing content through their network via publisher sites, expert blogs, mobile, social media and email. NetLine's services have attracted clients such as Adobe, Citrix, Google, Hewlett-Packard, HubSpot, IBM, Oracle, SAP, SuccessFactors and Symantec. Founded in 1994, NetLine Corporation is privately held and headquartered in Los Gatos, California, with operations across the globe. For more information, visit http://www.netline.com.
Director, Communications and Marketing Programs
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