Skyword Writer Community Growth
•Total number of available writers on the platform grew from 13,336 at December 31, 2011 to 21,544 at December 31, 2012 -- a 62 percent increase; •Areas of writer expertise include business and finance, high technology, medicine, science, travel, arts and entertainment, education, health and beauty, and sports, among others.
•Tom Gerace, Founder and CEO, Skyword: "The rise and relentless growth of search and social have transformed how people discover new information. This creates tremendous opportunity for brands and media companies to develop core marketing strategies designed to succeed in this new world. Brands, media companies, and agencies face numerous challenges when it comes to creating quality content that succeeds in search and social; they are hungry for innovative technology solutions that can automate and streamline the content creation process. We help organizations capitalize on the improved brand awareness and audience engagement, inherent revenue opportunities, and increased site traffic associated with well-executed content programs."
•Brian Cox, Director, Web Experience, United Way Worldwide: "As we continued to develop innovative programs, we needed to find a scalable way to share great ideas and capture and manage knowledge from our communities. We chose Skyword's content production platform to help us scale our content program as a core element of our market outreach."
•Ashley Friedlein, CEO and Co-founder, Econsultancy: "The rise of content marketing has been fueled by the realization that the success of SEO or social media or email marketing -- most forms of marketing -- isn't about 'doing more SEO' or 'investing in social' but is about creating great content that people will want to read, link to, talk about, and share."
Skyword is the leading content production platform. The Skyword Platform enables brands, retailers, media companies, and agencies to acquire and engage customers by efficiently producing quality content optimized for search and the social web. Skyword for Agencies is an offshoot of the Skyword Platform designed to meet the specific needs of marketing and advertising agencies that manage content programs for multiple clients. Quality content is essential for reaching and engaging consumers today, but the creation process is messy, inconsistent, and immeasurable. The Skyword Platform makes it easy to produce, optimize, and promote content at any scale to create meaningful, lasting relationships with customers. Skyword is a privately held, privately funded company headquartered in Boston, Massachusetts. Investors include Allen & Company, Progress Ventures, Cox Media Group, and American Public Media Group.
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The Content Standard: http://www.contentstandard.com/
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