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iCoolhunt's Quest to Engineer an Algorithm to Crack the "Code of Cool" Funded by Italy's Largest Bank

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PRE-APPROVED QUOTES

•"Creativity is like lightning -- it can hit anywhere, anytime. We want to track that spontaneous insight on a global scale with iCoolhunt to prove that there is a universal code for what humanity interprets as 'cool' or intriguing. And now, with the invention of smartphone cameras, we can extend trend spotting beyond the traditional academic realm and empower citizens of the world to tell each other what the future looks like. With iCoolhunt, we've combined collective human intuition and a sense of wonder with data crunching to create the next generation of trend-forecasting tools." -- Luca Morena, co-CEO and co-founder of iCoolhunt

•"It's an exciting time to be part of the nascent startup scene in Italy and we're fortunate to have found a great funding partner in Atlante Ventures Mezzogiorno/IMI Fondi Chiusi SGR S.p.A. We look forward to using the funds to execute on our revenue model: to provide brands with valuable real-time insights into trending concepts and ways to engage with the trend-spotting community." -- Luca Morena, co-CEO and co-founder of iCoolhunt

•"People are trend spotting everyday across various social media platforms -- we wanted to find a way to disconnect this activity from the context of their personal lives and aspirations and concentrate it to a single platform where people can be rewarded for their finds. We deliberately chose not to include nostalgic filters as a feature to keep users focused on the present and what the future could be." -- Alessio Morena, co-CEO and co-founder of iCoolhunt

•"We believe iCoolhunt can provide the next generation of trend-forecasting services and fits our portfolio of high-growth and innovative companies at Atlante Ventures Mezzogiorno. The company's crowdsourced approach to collecting information about new ideas around the world addresses a huge market opportunity for brands facing this problem today. We truly admire what iCoolhunt's team has built over the last couple of years and look forward to be part of their continued success." -- Aurelio Mezzotero, investment director at Atlante Ventures Mezzogiorno



LINKS:
Please use this link to access iCoolHunt
iCoolhunt Twitter feed
iCoolhunt Facebook page
iCoolhunt screenshots

Please contact Kristine David for more information or to arrange an interview.

ABOUT ICOOLHUNT
Originally launched as proof-of-concept in 2010, iCoolhunt was catapulted into the VC spotlight when its iOS app experienced 20,000 downloads in a single week. It is now one of an increasing number of startups to receive VC funding in Italy. The company was founded in 2012 by philosopher, Luca Morena, and designer, Alessio Morena; advisors include Ciro Cattuto (head of the data science lab at the ISI Foundation) and Rebecca Walker (award-winning author at the Huffington Post and author of Black Cool: One Thousand Streams of Blackness). iCoolhunt is based out of the Sardegna Ricerche incubator in Pula in Cagliari, Italy, with operations in Turin. For more information about iCoolhunt, please visit: www.icoolhunt.com.



Source: Marketwire


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