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GuestLogix Signs 10-Year Agreement with IFE System Leader Thales to Facilitate Transaction Processing Through Seatback Screens

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TORONTO, ONTARIO -- (Marketwire) -- 03/11/13 -- GuestLogix Inc. (TSX: GXI), the leading global provider of onboard retail and payment technology solutions to airlines and the passenger travel industry, today announced that it has partnered with global technology leader and major in-flight entertainment and connectivity (IFEC) provider, Thales. The partnership involves the integration of GuestLogix' Transaction Processing Engine (TPE) into Thales' TopSeries® IFEC systems, enabling payment acceptance via state-of-the-art seatback screens. Implementation of the joint solution will commence immediately, and Thales' customer-base will use the GuestLogix system for onboard payments without any need to retrofit hardware.

GuestLogix' Transaction Processing Engine was designed and developed for the secure capture and processing of payments through a variety of access points. By integrating GuestLogix' technology, Thales has expanded its popular IFEC systems into seat-centric storefronts, benefiting its airline customers and their passengers, while also maintaining its status as a leader in aircraft innovations. The incorporation of GuestLogix' TPE into these seatbacks marks a first for GuestLogix and further strengthens the Company's position in the market.

"GuestLogix takes pride in its industry-leading position in the onboard retail and payment technology market and is elated to have secured this win with Thales, another company that is synonymous with onboard innovation," said Brett Proud, President & CEO, GuestLogix. "This integration represents an extraordinary new milestone that brings onboard payment to a vast number of globally diverse airline passengers. This partnership strengthens both companies' abilities to thrive in the industry, while succeeding at our mission to increase ancillary revenue potential for the global airline market."

GuestLogix will integrate and license its Transaction Processing Engine via Thales onboard IFEC systems to many of the world's leading airlines. The software will capture payment information, transfer the information to an onboard server and securely transmit the data to the ground. The GuestLogix Transaction Processing Engine (TPE) meets the most stringent Payment Card Industry (PCI) validation as a payment application, and all ongoing maintenance will be handled by GuestLogix over the duration of the 10-year agreement. The TPE will support both live and cached transactions at the seatback screen for items such as Pay per Access, onboard shopping and meals.

"Our partnership with GuestLogix was a natural fit and supports Thales' vision to be 'the Best In-flight Entertainment and Connectivity Solutions Company by creating partnerships that endure, innovations that inspire and products and services that ensure exceptional value," said Alan Pellegrini, President & CEO, Thales USA. "The need to support secure, certified payment acceptance functionality into our IFEC system became abundantly clear as airlines are now realizing the immense potential of having seat-centric storefronts onboard."

GuestLogix and Thales anticipate rollout to begin July 2013. A joint deployment is currently underway onboard a first major airline customer.

About Thales

Thales is a global technology leader for the Defence & Security and the Aerospace & Transportation markets. In 2012, the company generated revenues of EUR14.2 billion with 67,000 employees in 56 countries. With its 25,000 engineers and researchers, Thales has a unique capability to design, develop and deploy equipment, systems and services that meet the most complex security requirements. Thales has an exceptional international footprint, with operations around the world working with customers and local partners. www.thalesgroup.com. For more information about Thales IFEC, visit www.thales-ifec.com.

About GuestLogix

GuestLogix Inc. (GXI: TSX), the leading global provider of onboard store technology and merchandising solutions, helps airlines and other travel operators create, manage, and control onboard retail environments tailored to their needs and their passengers. GuestLogix brings a decade of expertise as a trusted onboard transaction processing partner to airlines around the world. The Company's global headquarters and centre for product innovation is located in Toronto, Canada with regional head offices located in Dallas, Texas (serving Americas) London, UK (serving EMEA), and Hong Kong (serving Asia-Pacific). Sales and support offices are located in Singapore and Shanghai. Logistics centres are situated in Toronto, Dallas, London and Seoul with a software development centre located in India. In September 2012, GuestLogix acquired U.K.-based onboard retail technology provider Initium Onboard with clients in Europe, South America, Asia-Pacific and the Middle East. More information is available at www.guestlogix.com.

© 2013 GuestLogix. All Rights Reserved.

Forward-Looking Statements

This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with GuestLogix' business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect GuestLogix' current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on October 15, 2012 with the regulatory authorities. GuestLogix assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.



Contacts:
GuestLogix Inc.
Dan Thompson
Vice President - Marketing, Communications & Investor
Relations
416-849-1566
dthompson@guestlogix.com



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