In 2010, MoMA launched a highly successful pilot program for online courses, which, thanks to Volkswagen, allows for additional online course offerings, and for the development of new educational content. As a result of the partnership, MoMA now offers an online course on the evolution of contemporary art from 1945 to today, and an artist-led studio course on experimentation with collage technique. The Museum will also develop two additional online courses in the coming year. Video resources developed in tandem with the course content will be used in future online projects and accessible to a global audience.
The partnership supports exhibitions in MoMA's Abby Aldrich Rockefeller Sculpture Garden. This space, designed in 1953 by Philip Johnson, is among the city's most beloved outdoor green, recreational spaces. The first installation, Figure in the Garden, an exhibition of 18 sculptures from the Museum's collection, including works by Pablo Picasso, Henri Matisse, Auguste Rodin, Henry Moore, and Joan Miró, is currently on view.
In 2011, Volkswagen supported an important exhibition of Francis Alÿs, which was on view at both MoMA and MoMA PS1, and subsequently donated two works from the exhibition -- Tornado (2000-2010) and Mirage (A Story of Deception) (2003-2006) -- to MoMA. In 2012, Volkswagen supported Kraftwerk - Retrospective 1 2 3 4 5 6 7 8, the first live retrospective of the German electronic music pioneers. Kraftwerk performed live at MoMA for eight consecutive evenings in April, and also created a special eight-channel video installation specifically for the VW Dome at MoMA PS1.
Guided by its "Think Blue." philosophy, Volkswagen has the goal of becoming the leading eco-conscious car brand worldwide by 2018, and is committed to making efficient and sustainable mobility accessible to everyone. In 2011, Volkswagen's Chattanooga manufacturing plant became the first and only automotive manufacturing plant to receive the renowned Leadership in Energy and Environmental Design (LEED®) Award for outstanding energy efficiency.
Establishing the greatest possible access to innovations and specifically taking on responsibility for the environment and society are fundamental corporate values at Volkswagen. Volkswagen's partnership with MoMA and MoMA PS1 aims to heighten public awareness for sustainable action in this context.
The challenge of the future lies in making efficient and sustainable mobility accessible to everyone. Volkswagen intends to play a pioneering role in this context, as symbolized by the "Think Blue." Campaign.
Note: This text and visual material are available from www.volkswagen-media-services.com
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Volkswagen Group Communications
Benita von Maltzahn
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