Commenting on the agreement, Stavros P. Taki, CEO for Sfakianakis Group, said: "Our partnership with Enterprise provides a real strategic advantage for both our companies. But more importantly, it sees the creation of a relationship between two businesses focused on delivering the highest standards of service to our customers. This new agreement will enable us to benefit from inbound leisure and business travelers, but also give us a strong and consistent network for Greek residents travelling overseas. As businesses we share similar philosophies built around a proposition of value and we very much look forward to being part of the growing Enterprise Rent-A-Car network."
"This partnership was important for our European growth strategy," said Peter A. Smith, vice president of global franchising, Enterprise. "With a continuing increase in demand for rental in business hubs and tourist destinations, the agreement with Sfakianakis Group enables us to develop a presence, not only in one of the most popular European tourist destinations, but also across the entire Balkan region and beyond. The opportunity to partner with a company that has such a strong pedigree and service ethos as Sfakianakis Group is a reflection of our commitment to ensure our brand is operated by companies committed to delivering the same high-value, competitive service our customers have come to expect."
Founded in 1957, Enterprise Rent-A-Car is an internationally recognized brand with more than 7000 neighborhood and airport locations in the United States, Canada, the U.K., Ireland, Germany, France, Spain, Portugal and Italy. Through tremendous leadership and the entrepreneurial spirit of its employees, Enterprise has built the largest car rental brand in North America, known for exceptionally low rates and outstanding customer service. Today, Enterprise offers a wide variety of car leasing, vanpooling, car sharing and hourly rental programs.
Sfakianakis SA was established in 1957 and remains family owned. With 500,000 customers, more than 800 employees and EUR245m revenues in 2011, Sfakianakis is now the largest automotive group in Greece, leading the market in automotive retail across eight businesses in Greece, Bulgaria and the Former Yugoslav Republic of Macedonia. Specialist services include the import and distribution of automobiles, motorcycles, trucks and buses, the import and distribution of machinery for the construction, industrial and agricultural sectors, and a network of 24 dealerships retailing brands including Suzuki, BMW, Mini, Fiat, Alfa Romeo, Abarth, Volvo, Ford, Opel, Renault, Dacia and Cadillac, as well as car rental and leasing services.
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