About the Marketing Brilliance Awards
In November 2012, Diageo's Global Marketing Leadership Team met to review the output from its agencies, the objective being to select agencies that had delivered excellence in terms of brilliant thinking, execution and client service throughout 2012 in eight different categories, as noted below. In addition it highlighted the Talisker Atlantic Challenge for a special recognition Entrepreneur award.
•Best integrated campaign
Best example of a fully integrated campaign (engagement platform) across multiple channels, that motivates and engages consumers at all touch points and builds affinity and loyalty for the brand. •Bought
Best example of the creation/and or execution of an interruption activity (could be TV, press, outdoor, display in Duty Free/On or Off trade) that appropriately changes consumer brand perception. •Owned
Best example of the creation/and or execution of a media asset (Website, Mobile, YouTube, Email, Facebook page, Event/Sponsorship, TV programme) created for a brand that encourages consumer participation with the brand, changes brand perception, builds affinity and loyalty. •Earned
Best example of the creation/and or execution of a 'conversation' created and managed in the media (on and off line) that engages and excites the consumer to participate with a brand engagement platform or campaign. •Promotions & Events
Best brand conversion driving programme in our customers (On or Off trade/Duty Free) with a shift in emphasis towards commercial creativity and category growth. •Innovation
Best Innovation pack design, or innovation programme developed by an agency to support an innovation, with proven results. •Design & Gifting
Best example of a brand redesign, up-charge gift, VAP design, or retail display in the on or off trade (or Duty Free). •Responsible Drinking Campaign
Best example of a Responsible Drinking campaign in any media that engages and motivates participation. •Category Development - ON Trade
Best execution in raising the retail experience for our categories or brands in the on trade. (This award can include work from raising the quality and creativity of merchandising visibility for our categories to elevating the consumer experience through on trade transformations). •Category Development - OFF Trade
The best execution in raising the retail experience for our categories or brands in the off trade. (This award can include work from raising the quality and creativity of merchandising visibility for our categories to elevating the shopping experience through whole store transformations). •Mobile
Best example of a brand or category mobile phone and/tablet device activity, delivered through social or mobile networks, e-commerce, search, content and ads. •Entrepreneur
Best example of a brand team maximising value from a limited budget. •Special marketing leadership team award
An activity, campaign or program singled out for special recognition for courage and daring and challenging convention.
Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine categories. These brands include Johnnie Walker, Crown Royal, JεB, Buchanan's, Windsor and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Jose Cuervo, Tanqueray and Guinness. Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people and its brands, visit www.diageo.com. For Diageo's global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit www.DRINKiQ.com.
Celebrating life, every day, everywhere.
MKTG INC is a marketing services agency that builds national and local communities around brands by engaging consumers through experiential, digital and social media. We're uniquely designed to scale and reach impassioned audiences around the world, as well as in their own backyards. Headquartered in New York, with offices in Cincinnati, Chicago, London, Los Angeles and San Francisco, we have over 6,500 full-time brand ambassadors, 42 field offices, and produce over 70,000 brand experiences each year.
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