Mr. Wiebe was formerly a shareholder and Chairman of the Board of Brookside Foods Ltd. ("Brookside"), which was sold to Hershey Company in January 2012. During his time with Brookside, Mr. Wiebe helped build a highly recognized national chocolate brand through an extensive U.S. retail distribution network.
Mr. Wiebe was also an early pioneer in the development of enzymes for a variety of food applications, and has developed international operations and customer relationships for these products in Europe, Japan and North America. He also has extensive experience with both spray drying and freeze drying technologies as they are used to preserve food and biomaterials. Mr. Wiebe is currently the President and CEO of Bioplex Nutrition Inc. and serves as a Board member for a number of companies operating in the food products sector.
All Natural Cheese Snack Products
The cheese snack products are made of 100% natural dried cheese. They can be produced in a wide variety of flavours and are very healthy, possessing high levels of protein and calcium. Currently, there are very few shelf-stable all-natural cheese snacks on the market; most cheese snacks only contain about 10-15% real cheese with many other non-dairy filler ingredients. The LLP believes that their healthy alternative could be very successful in a market that continues to experience growth in natural and organic product areas by offering a product line with rich flavour's, vibrant colors, crunchy texture and a puffed appearance; all characteristics created through the REV dehydration process.
The consumer trend towards more natural and healthy products is growing rapidly in the U.S. and around the world. Natural Foods Merchandiser's 2012 Market Overview Survey showed that sales in the United States of all natural and organic products jumped 10 percent to nearly USD$91 billion last year. Establishing a direct distribution channel for nutraDRIED cheese snacks is the first step towards introducing the nutraDRIED brand and offers EnWave the strategic option of expanding its nutraDRIED brand in other healthy snack areas through the LLP network or through other licensed partners.
Prior to signing the LLP agreement with Lucid, EnWave received interest from several other well-established companies regarding the innovative all-natural cheese snack product and numerous other shelf-stable snack products that would be considered 'all-natural' when produced using REV technology. To support this interest, EnWave is actively pursuing additional cheese and other licensing opportunities, in a number of geographic locations.
"The combination of our high quality innovative cheese snack product with the processing and distribution expertise of our partner is an attractive recipe for potential success," stated Dr. Tim Durance, Chairman and Co-CEO of EnWave. "We feel that the optimal value we can create for EnWave shareholders is by not only generating a royalty stream from this operation, but by also owning a stake in future sales, profits and equity value."
"Lucid continues to engage with entrepreneurial companies like EnWave, who have proprietary, innovative technology and attractive growth prospects," stated Mr. Rufino Dee, President and CEO of Lucid Capital Management. "We believe that there is a tremendous opportunity to use our distribution relationships and marketing expertise to grow the nutraDRIED brand into a household name, synonymous with healthy, tasty, all-natural snack products."
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