Real-world Data Proves the Opportunity from Customer-Centric Marketing is Enormous
According to MyBuys' detailed behavioral and performance information for more than 250 million shoppers across more than 400 retailers, customer-centric marketing has a significant impact on driving revenue. Analysis of this "big data" shows that when customer-centric marketing is implemented across channels, retailers typically realize a full 100% increase in purchase frequency, a 50% increase in average order value and a 25% increase in conversion of cart abandoners to buyers. These and other improvements stemming from customer-centric marketing equate to delivering a 25% increase in total online sales and a 300% improvement in customer lifetime value.
The MyBuys / e-tailing group survey in December 2012 yielded responses from 1,108 consumers who shopped online four or more times in the past year, spending $250 or more. Additional detailed results from the survey will be released at eTail West on February 27 at booth #416. Or visit www.mybuys.com and follow the link on the homepage for further information on how to obtain findings from the survey.
About the e-tailing group, inc.
The e-tailing group is a niche ecommerce consultancy that helps merchants to deliver the right customer experience on their websites and across all of their channels while adeptly assisting technology companies to create and execute go-to-market strategies that simultaneously educate the retail community and deliver cost-effective thought leadership and lead generation. For more information, please visit the e-tailing group website www.e-tailing.com.
MyBuys is the leading customer-centric marketing provider for retailers, consumer brands and agencies by helping clients maximize the effectiveness of their digital marketing spend. The MyBuys solution understands every consumer's unique behavior, preferences, and purchasing history, applies its patent-pending algorithms to predict the products that each individual would most likely purchase and delivers one-to-one personalized offers and recommendations across ecommerce sites, email, display ads, mobile devices, social media and in direct mail. MyBuys leverages the power of cloud computing and big data to drive unmatched return on investment for clients, and manages more than 250 million unique consumer profiles for more than 400 leading retailers and consumer brands. MyBuys was named one of the fastest growing private companies in America by Inc. Magazine for 2011. Visit www.mybuys.com for more information.
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