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2012 Canadian revenue decreased by 11% compared to 2011. Revenue per job increased by only 1% as 2012 annual pricing, job size, and sales mix were largely consistent with 2011. The job count decreased by 12% as increases in available equipment were more than offset by reductions in Canadian activity levels. On an annual basis, 2012 Canadian rig count was down 13% compared to 2011. As a percentage of revenue, materials and operating expenses increased to 70.6% compared to 61.6% due to reduced operating leverage on our fixed cost structure, pricing declines and higher employee costs. General and administrative expenses decreased by $1.1 million due to declines in employee profit sharing and share based expenses.
UNITED STATES OPERATIONS---------------------------------------------------------------------------- Year-Year ended December 31, Over-($ thousands, except revenue % of % of Year per job, unaudited) 2012 Revenue 2011 Revenue Change----------------------------------------------------------------------------Revenue 797,783 738,916 8%Expenses Materials and operating 803,677 100.7% 535,550 72.5% 50% General and administrative 19,808 2.5% 12,539 1.7% 58% --------- --------- Total expenses 823,485 103.2% 548,089 74.2% 50%Operating income (loss)(i) (25,702) (3.2%) 190,827 25.8% (113%)Number of jobs 7,110 5,065 40%Revenue per job 112,471 146,457 (23%)--------------------------------------------------------------------------------------------------------------------------------------------------------(i) See first page of this report
2012 U.S. revenue increased by 8% compared to 2011. Job count increased by 40% as increased equipment availability led to substantial increases for our fracturing, cementing and coiled tubing service lines. Revenue per job decreased by 23% due to a 14% decrease in pricing, a reduction in fracturing revenue relative to total revenue, and lower fracturing job sizes due to increased work performed on oil wells. As a percentage of revenue, 2012 materials and operating expenses increase to 100.7% compared to 72.5% in 2011. A reduction in pricing, increased guar costs, and increased logistics, infrastructure and employee expenses contributed to the reduced margins. General and administrative costs increased by $7.3 million due to higher travel, insurance, and employee costs.
INTERNATIONAL OPERATIONS---------------------------------------------------------------------------- Year-Year ended December 31, Over-($ thousands, except revenue % of % of Year per job, unaudited) 2012 Revenue 2011 Revenue Change----------------------------------------------------------------------------Revenue 276,143 288,047 (4%)Expenses Materials and operating 238,967 86.5% 250,424 86.9% (5%) General and administrative 14,486 5.2% 14,936 5.2% (3%) --------- --------- Total expenses 253,453 91.8% 265,360 92.1% (4%)Operating income(i) 22,690 8.2% 22,687 7.9% 0%Number of jobs 4,007 4,901 (18%)Revenue per job 65,027 55,902 16%--------------------------------------------------------------------------------------------------------------------------------------------------------(i) See first page of this report
