Gross margin in 2012 was $3.7 million or 55% of total revenue compared to $4.1 million or 44% of total revenue in 2011. The gross margin percentage improvement was due to a higher proportion of marketing technology solutions and services versus hardware sales.
Net loss in 2012 totaled $5.4 million or $(1.14) per basic and diluted share, an improvement from a net loss of $6.7 million or $(1.72) per basic and diluted share in 2011. Net loss for the full year of 2012 included $484,000 of non-cash stock compensation expense compared to $740,000 in 2011.
Non-GAAP operating loss in 2012 totaled $4.5 million or $(0.95) per basic and diluted share, an improvement from a non-GAAP operating loss of $5.5 million or $(1.40) per basic and diluted share in 2011.
"In 2012, we made significant progress advancing our RoninCast software platform and diversifying our sales pipeline, while effectively managing costs and improving operational efficiencies," said Scott Koller, president and CEO of Wireless Ronin. "This was evident from the several milestones we achieved for the year, including record recurring revenue, our highest gross margin and our lowest operating expense level as a public company.
"During 2012, we continued to grow our customer base and marketing technology offerings with major new wins in the QSR and food service verticals, including Buffalo Wild Wings, Boston University, Villanova and Burgerville. Additionally, in the current quarter, we were selected by an international food service provider with more than 2,000 franchised locations to supply the company's digital menu board and marketing technology systems and services. The food service provider will market and sell the company's digital menu board and promotional board systems to its existing franchised locations, and plans to require new franchisees to install the company's digital menu board and promotional board systems. The food service company anticipates approximately 300 new franchised locations will open in 2013. A key driver in securing this major win was our recently released RoninCast 4.0 software platform, which ensures consistent messaging, brand positioning and advertising compliance across a network of nationwide locations. As more locations deploy our interactive media technology, we are highly confident in our ability to enhance their customer experience, increase customer loyalty and drive new business.
"Our expectations for the New Year remain strong as we build on the operational and financial momentum we achieved in 2012 due to our robust pipeline of new opportunities, deployments in progress, and contracts signed."
The company will hold a conference call today (February 26, 2013) to discuss these results. The company's president and CEO, Scott Koller, and SVP and CFO, Darin McAreavey, will host the call starting at 4:30 p.m. Eastern time (3:30 p.m. Central time). A question and answer session will follow management's presentation.
To participate in the call, dial the appropriate number 5-10 minutes prior to the start time, ask for the Wireless Ronin conference call and provide the conference ID:
Dial-In Number: 1-877-941-2068
Conference ID#: 4592351
The presentation will be webcast live and available for replay via the Investors section of the company's website at www.wirelessronin.com. Please go to the website at least 15 minutes early to register, download, and install any necessary audio software. If you have any difficulty connecting with the conference call or webcast, please contact Liolios Group at 1-949-574-3860.
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