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VideoHub Launches New Quality Score for Video Advertising

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VideoHub was established in 2011 by Tremor Video, Inc. to fill an unmet need among brand marketers, media agencies, and publishers for a simple way to buy, measure, verify, and analyze the effectiveness of video advertising campaigns. VideoHub is the first video ad platform to have integrated Nielsen's Online Campaign Ratings, which provide demographic ratings for online ad campaigns. Going one step further, VideoHub uses proprietary technology to analyze multiple variables that explain ad reach in the context of how, when, where, and why people engage with a video ad campaign. Its robust, flexible platform simplifies operations, provides actionable insights, and eliminates the need for multiple third-party products. Brand marketers, media agencies, and publishers around the world are integrating the platform into their own operations to gain true transparency into their video advertising. VideoHub was named the Festival of Media's "MAP Hot Company of the Year 2012." For more information, visit http://www.videohub.com and follow us on Twitter, Facebook and LinkedIn.

Tremor Video, established in 2005, provides video advertising services through its media network on four screens: connected TV, computers/laptops, mobile phones, and tablets. On behalf of brand marketers and agencies, the company uses proprietary technology to serve video ads to the right people at the right time in brand-safe environments. It can do this through its direct relationships with hundreds of premium-quality publishers of which more than 180 have chosen Tremor Video as the only outside party to sell their digital ad inventory. Tremor Video pioneered the cost-per-engagement (CPE) pricing model, helping agencies and brands to get more for their brand-marketing dollar by making video ad units interactive and inviting. For more information, visit http://www.tremorvideo.com and find us on Twitter, Facebook and LinkedIn.

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Contact:
Sally O'Dowd
VideoHub
646-278-7146
Email Contact






Source: Marketwire


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