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The LTE Broadcast solution consists of three new technology standards:

HEVC (High Efficiency Video Coding) - the new video compression standardpromises to half the bandwidth required to transport video content comparetotoday's leading implementation of MPEG-4 AVC.

MPEG DASH (Dynamic Adaptive Streaming over HTTP (DASH)) - simplifies andstandardizes the adaptive delivery of video to consumer devices, ensuring abetter quality of service, greater efficiency and opening opportunities formonetization

eMBMS (Evolved Multimedia Broadcast Multicast Service) - a 3GPP standardthatenables mobile networks to offer broadcast/multicast services dynamicallytooffload issues of popular content in dense consumption scenarios, reducingthecost of service delivery over the radio network and for backhaul.

Ericsson's ConsumerLab research shows that 67 percent of consumers usemobiledevices (tablet, laptop or smartphone) for consumption of TV services.Furthermore the research shows that over 50% of TV consumption onsmartphonehappens outside of the home (on mobile networks). The new video over LTEsolution meets the needs for greater efficiency in the delivery of contenttoall devices and greater personalization of TV experiences.

Ericsson will showcase the complete solution at Mobile World Congress 2013incollaboration with Verizon, Telstra and Qualcomm. Please visit us atEricssonbooth in Hall 2, Mobile World Congress 2013 in Barcelona, Feb 25 - 28,2013.More information about Ericsson activities at the event can be found here:

http://www.ericsson.com/mwc2013/

NOTES TO EDITORS

During Mobile World Congress 2013 in Barcelona, Ericsson showcases itscombinedtechnology and services leadership for the Information and CommunicationsTechnology industry. Our solutions deliver superior network performance inthefield, enable complete customer experience management, simplify andautomateoperations workflows thereby leading to operational excellence. We show howtheNetworked Society comes to life - what it will mean for the industry andhow itwill enable our customers to capture growth opportunities.

Verizon Wireless: LTE Broadcast Means the Best Seats in the House

http://news.verizonwireless.com/news/2013/01/ericsson-4G-LTE-broadcast.html

Verizon Wireless: The Next Big Thing: LTE Broadcast

http://news.verizonwireless.com/news/2013/01/verizon-wireless-4G-LTE-broadcast.html

Ericsson demonstrates Broadcast Video/TV over LTE (Feb, 2012)

http://www.ericsson.com/thecompany/press/releases/2012/02/1589080

Ericsson announces world's first HEVC encoder for live TV delivery tomobiledevices (August, 2012)

White Paper http://www.ericsson.com/res/docs/whitepapers/wp-lte-broadcast.pdf

Press Backgrounder

http://www.ericsson.com/res/thecompany/docs/press/backgrounders/lte-broadcast-press-backgrounder.pdf

Videohttp://www.ericsson.com/news/130222-lte-broadcast-a-revenue-enabler-for-premium-media-content_244129229_c

Download high-resolution photos and broadcast-quality video at

www.ericsson.com/press

Ericsson is the world's leading provider of communications technology andservices. We are enabling the Networked Society with efficient real-timesolutions that allow us all to study, work and live our lives more freely,insustainable societies around the world.

Our offering comprises services, software and infrastructure withinInformationand Communications Technology for telecom operators and other industries.Todaymore than 40 percent of the world's mobile traffic goes through Ericssonnetworks and we support customers' networks servicing more than 2.5 billionsubscribers.

We operate in 180 countries and employ more than 100,000 people. Founded in1876, Ericsson is headquartered in Stockholm, Sweden. In 2011 the company'snetsales were SEK 226.9 billion (USD 35.0 billion). Ericsson is listed onNASDAQOMX, Stockholm and NASDAQ, New York stock exchanges.

www.ericsson.com

www.twitter.com/ericssonpress

www.facebook.com/ericsson

www.youtube.com/ericssonpress

LTE broadcast press release PDF:

http://hugin.info/1061/R/1680666/549173.pdf

This announcement is distributed by Thomson Reuters on behalf ofThomson Reuters clients. The owner of this announcement warrants that:

(i) the releases contained herein are protected by copyright and other applicable laws; and

(ii) they are solely responsible for the content, accuracy and originality of the information contained therein.

Source: Ericsson via Thomson Reuters ONE

[HUG#1680666]



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