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World's First Complete Solution for Broadcast Video Over LTE Networks

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STOCKHOLM, SWEDEN -- (Marketwire) -- 02/25/13 --


* New end-to-end LTE broadcast solution will revolutionize video deliveryin mobile networks and address growing consumer demand for TV Anywhereservices

* Enables operators to efficiently launch media services over LTE with Ericsson's unique combination of three new standards: eMBMS, HEVC andMPEG DASH

* Verizon Wireless to introduce LTE Broadcast for entertainment andsporting events beginning in 2014

* Leading mobile network operator Telstra to commence trials on its live network in 2013

As consumers demand access to their media content on all of their devices,TVand video traffic is set to dominate networks and grow from 40 percent to90percent of mobile traffic within the next 3-4 years. The result isincreasingpressure on operators to enable their customers to enjoy the TV Anywhereexperience, while at the same time managing network costs and efficiency.

Leading network operators are already seeing the potential that LTE brings.Withits high speed and capacity, an LTE network can enable the delivery ofhigh-quality video content to anyone, anywhere, anytime, without buffering.Torespond to the growing need for video over LTE, Ericsson (NASDAQ: ERIC) islaunching an exclusive end-to-end solution.

Ericsson's new LTE broadcast solution lifts the video experience to a newlevel,offering the highest-quality video content for popular events withguaranteeddelivery. It enables operators and their media partners to provide premiumservices with guaranteed quality and cost-efficient delivery over LTE,bringingwith it new sources of revenue.

Parissa Pandkhou, Director - Advanced Solutions, Verizon says "Verizonplans tointroduce Ericsson LTE Broadcast to give sports fans a whole new experiencewhile watching a game. We see new opportunities in this technology forsports,concerts and even distance learning and college classes."

Australian operator Telstra's Executive Director for Networks and AccessTechnology, Mike Wright confirmed that Telstra will partner with Ericssonon alive network trial of LTE Broadcast technology in the second half of 2013.

"The trial will show how we can improve the delivery of video to customerswhowant to enjoy the video content on the move. The key for this solution isthegreater network efficiency it will provide, ensuring we will be able tomeet acritical business imperative of giving our technology savvy customers theservices they want. Working closely with a world leading technology companylikeEricsson means we can really make a difference."

Peggy Johnson, Executive Vice President, Qualcomm Technologies, Inc. andPresident, Global Market Development, says: "We see a clear demand for theefficient delivery of video over mobile networks. To meet these needs, weareexcited to be working with Ericsson to offer a cutting-edge solution forhigh-quality live and non-real-time media services over LTE broadcast-enablednetworks."

Ulf Ewaldsson, Senior Vice President and Chief Technology Officer, Ericssonsays: "Ericsson is in a unique position to deliver LTE Broadcast. We aretheonly vendor that can blend insight on consumer habits, deep mobile networksexpertise and twenty years of video compression technology leadership tohelpoperators maximize the revenue opportunity represented by this rapidevolutionin media consumption."

The LTE Broadcast solution consists of three new technology standards:

HEVC (High Efficiency Video Coding) - the new video compression standardpromises to half the bandwidth required to transport video content comparetotoday's leading implementation of MPEG-4 AVC.

MPEG DASH (Dynamic Adaptive Streaming over HTTP (DASH)) - simplifies andstandardizes the adaptive delivery of video to consumer devices, ensuring abetter quality of service, greater efficiency and opening opportunities formonetization

eMBMS (Evolved Multimedia Broadcast Multicast Service) - a 3GPP standardthatenables mobile networks to offer broadcast/multicast services dynamicallytooffload issues of popular content in dense consumption scenarios, reducingthecost of service delivery over the radio network and for backhaul.

Ericsson's ConsumerLab research shows that 67 percent of consumers usemobiledevices (tablet, laptop or smartphone) for consumption of TV services.Furthermore the research shows that over 50% of TV consumption onsmartphonehappens outside of the home (on mobile networks). The new video over LTEsolution meets the needs for greater efficiency in the delivery of contenttoall devices and greater personalization of TV experiences.

Ericsson will showcase the complete solution at Mobile World Congress 2013incollaboration with Verizon, Telstra and Qualcomm. Please visit us atEricssonbooth in Hall 2, Mobile World Congress 2013 in Barcelona, Feb 25 - 28,2013.More information about Ericsson activities at the event can be found here:

http://www.ericsson.com/mwc2013/

NOTES TO EDITORS

During Mobile World Congress 2013 in Barcelona, Ericsson showcases itscombinedtechnology and services leadership for the Information and CommunicationsTechnology industry. Our solutions deliver superior network performance inthefield, enable complete customer experience management, simplify andautomateoperations workflows thereby leading to operational excellence. We show howtheNetworked Society comes to life - what it will mean for the industry andhow itwill enable our customers to capture growth opportunities.

Verizon Wireless: LTE Broadcast Means the Best Seats in the House

http://news.verizonwireless.com/news/2013/01/ericsson-4G-LTE-broadcast.html

Verizon Wireless: The Next Big Thing: LTE Broadcast

http://news.verizonwireless.com/news/2013/01/verizon-wireless-4G-LTE-broadcast.html

Ericsson demonstrates Broadcast Video/TV over LTE (Feb, 2012)

http://www.ericsson.com/thecompany/press/releases/2012/02/1589080

Ericsson announces world's first HEVC encoder for live TV delivery tomobiledevices (August, 2012)

White Paper http://www.ericsson.com/res/docs/whitepapers/wp-lte-broadcast.pdf

Press Backgrounder

http://www.ericsson.com/res/thecompany/docs/press/backgrounders/lte-broadcast-press-backgrounder.pdf

Videohttp://www.ericsson.com/news/130222-lte-broadcast-a-revenue-enabler-for-premium-media-content_244129229_c

Download high-resolution photos and broadcast-quality video at

www.ericsson.com/press

Ericsson is the world's leading provider of communications technology andservices. We are enabling the Networked Society with efficient real-timesolutions that allow us all to study, work and live our lives more freely,insustainable societies around the world.

Our offering comprises services, software and infrastructure withinInformationand Communications Technology for telecom operators and other industries.Todaymore than 40 percent of the world's mobile traffic goes through Ericssonnetworks and we support customers' networks servicing more than 2.5 billionsubscribers.

We operate in 180 countries and employ more than 100,000 people. Founded in1876, Ericsson is headquartered in Stockholm, Sweden. In 2011 the company'snetsales were SEK 226.9 billion (USD 35.0 billion). Ericsson is listed onNASDAQOMX, Stockholm and NASDAQ, New York stock exchanges.

www.ericsson.com

www.twitter.com/ericssonpress

www.facebook.com/ericsson

www.youtube.com/ericssonpress

LTE broadcast press release PDF:

http://hugin.info/1061/R/1680666/549173.pdf

This announcement is distributed by Thomson Reuters on behalf ofThomson Reuters clients. The owner of this announcement warrants that:

(i) the releases contained herein are protected by copyright and other applicable laws; and

(ii) they are solely responsible for the content, accuracy and originality of the information contained therein.

Source: Ericsson via Thomson Reuters ONE

[HUG#1680666]



FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Communication and PR
Phone: +46 10 719 69 92
E-mail: Email Contact

Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail: Email Contact



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