In support of the new brand launch, POPSUGAR will be unveiling an advertising campaign in the second half of 2013.
POPSUGAR LIVE!, a new daily show:
POPSUGAR today also announced it is premiering POPSUGAR LIVE!, its new live, daily show featuring entertainment news, lifestyle, and shopping programming. The show will launch live twice a day, at 1 p.m. and 3 p.m. PT, and stream continuously on a 24/7 basis. POPSUGAR reporters Matthew Rodrigues, Allie Merriam, and Becca Frucht will anchor the show out of the POPSUGAR studios in Los Angeles, New York, and San Francisco.
Every day, viewers will hear from POPSUGAR's style, entertainment, and lifestyle editors as well as celebrities, stylists, designers, chefs, fitness experts, and more. Each show is approximately 20-30 minutes long and will feature 8-10 segments, including a new daily video shopping series, Daily Obsession, in which our experts bring viewers deals on items hand-selected by our editors. Segments of POPSUGAR LIVE! will also be available on demand, so viewers can experience the programming at any time and on any screen.
Commenting on the launch of POPSUGAR LIVE!, David Grant, President, POPSUGAR Studios, stated, "Women in our 18-40 demographic came of age in a digital, multiscreen, 24/7 world, and they expect to be able to be informed and entertained at any time and on any screen. With POPSUGAR LIVE!, we are adding an immediate live experience to complement our extensive on-demand programming, so they can come to us at any time to get access to the best in lifestyle editorial content and shopping, online."
POPSUGAR LIVE! is the newest addition to the existing, unparalleled catalog of original, premium-quality video programming, which includes more than 250 new, original videos per month delivered to an audience of over 40M visitors per month*. Programming is available both live and on demand and spans celebrity, entertainment, fashion, beauty, fitness, and food content, culminating in an impressive 13M hours of video watched*. POPSUGAR Video is also available on mobile and connected devices, including Roku and Kindle.
For more, go to POPSUGAR.com and the POPSUGAR Facebook page, and follow @POPSUGAR on Twitter.
*2012 POPSUGAR internal metrics and other third-party data; comScore reports.
POPSUGAR is where content and commerce connect. POPSUGAR delivers the biggest moments, the hottest trends, and the best tips in entertainment, fashion, beauty, parenting, fitness, and food, and the ability to shop for it all, in one place. Founded in 2006 by Lisa and Brian Sugar, POPSUGAR is funded by Sequoia Capital and Institutional Venture Partners and has offices in Chicago, Los Angeles, New York, San Francisco, and London. POPSUGAR has over 40M users and growing. For more information, visit POPSUGAR.com and follow @POPSUGAR on Twitter.
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