Next from Trip Kucera, "Targeting and Personalization Drives the Marketing Executive's Agenda for 2013" summarizes 2012 targeting and personalization strategies and initiatives the past year, and looks ahead to 2013, from the perspective of marketing executives. The report details how macroeconomic pressures continue to rank above other challenges for marketers as the New Year begins, with eighty-one percent (81%) of marketing and sales respondents citing general economic conditions as a top business pressure. To obtain a complimentary copy of this report visit: http://www.aberdeen.com/Aberdeen-Library/8337/AI-marketing-targeting-personalization.aspx.
Finally from Trip Kucera this month, "Best-in-Class Web Event Management: Marketing Content by Another Name" examines the web meeting practices of top-performing companies, from planning, promotion, and execution of the event itself, to post-event content management, and finds that top-performing companies treat web events like marketing content, and how they are executing marketing programs around them to ensure success. To obtain a complimentary copy of the report visit: http://www.aberdeen.com/Aberdeen-Library/8333/RB-web-event-content-marketing.aspx.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), is a global, full-service, multi-channel marketing services firm with deep expertise in developing research-based technology marketing content. Enabled by its team of 40 analysts covering 16 industry-sector categories, Aberdeen provides B2B marketers with relevant content assets available in multiple formats that target each stage of the customer buying cycle.
Aberdeen has offices in Boston and London. Harte-Hanks operates 25 offices in the United States, and has locations throughout Asia-Pacific, Europe, and Latin America.
© 2013 Aberdeen Group, Inc., a Harte-Hanks Company
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