"Big Data Trends in 2013" prepared by Nathaniel Rowe, Research Analyst in Aberdeen's Business Intelligence research practice, reveals that "Big Data" was one of the hottest technology marketing terms in 2012, resulting in a number of vendors expanding their ability to handle large volumes of data. Big Data challenges continue to rapidly evolve, and this report identifies the new pressures facing organizations today, and strategies being implemented to address them. Technology solutions are also examined in depth, highlighting key Big Data investments companies can make to drive business value in the next calendar year. To obtain a complimentary copy of this report, visit: http://www.aberdeen.com/Aberdeen-Library/8244/RA-big-data-trends.aspx.
"A Simple Cost Justification for Self-Service Analytics," prepared by David White, Senior Research Analyst for the Aberdeen Business Intelligence research practice, states that, increasingly, self-service is permeating more facets of our lives. Self-service gas stations and banking (in the form of ATMs) are commonplace. More recently, self-service airline check-in has found rapid adoption. The consumer benefits from faster service and greater convenience, while the provider reduces service delivery costs. The same is true for self-service analytics where significant internal IT support cost savings can be achieved, while simultaneously improving the ability of business managers to find timely information. This Analyst Insight quantifies the internal IT support cost savings that can be achieved through self-service, while simultaneously improving the ability of business managers to find timely information. To obtain a complimentary copy of this report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=8319&camp=2.
The "Big Data for Marketing: Targeting Success," one of three research studies authored this month by Trip Kucera, Senior Research Analyst for the Aberdeen Group Marketing Effectiveness and Strategy research practice, details how top performing companies are 45% more likely than other firms to use a customer- or marketing-specific analytics solution (55% vs. 38%). This report provides actionable insights on the potential for Big Data by examining the data analytics strategies, processes, and technologies that leading enterprises are adopting today to drive marketing activities. To obtain a complimentary copy of this report visit: http://www.aberdeen.com/Aberdeen-Library/8332/RB-database-marketing-analytics.aspx.
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