In the Large Builder segment, McCaffrey Homes' was ranked No. 1 in the all-important category of "Percent of Sales from Referrals," with an impressive 47.5% of its sales sourced from home owner referrals and local word-of-mouth.
Castle & Cook (Hawaii), in the Medium Builder segment, scored the highest "Percent of Sales from Referrals" with 48.2%.
The Olson Company (California) continued its strong performance among large builders with First-Place rankings for Construction Experience and Customer Service.
In its first year of being rated in the Eliant system, TRI Pointe Homes (California) managed to impress by earning a First-Place ranking in homebuyers' satisfaction with their Purchase Experience.
Eliant's builder clients are improving their customers' experience to such a degree that home owners are not only more willing to offer a referral, but more and more prospects are buying new homes due to these referrals. Each year, Eliant analyzes the "Percent of Sales from Referrals" from the 10 highest rated builders: In 2009, 32% of sales were sourced from referrals, while in 2012, 43% of sales were from referrals, a 34% increase in just 3 years.
A total of 42 different builders were recognized for their excellence in one or more customer-experience categories, including Honorable Mentions. Builders with exceptional levels of customer satisfaction included: Robson Communities (Sun Lakes, AZ, with communities in Arizona and Texas, 7 awards); Minto Communities (Coconut Creek, FL, 7 awards); MBK Homes (California, 6 awards); Brookfield Homes (California, 6 awards); and Grand Homes (Texas, 5 awards).
Information on the survey methodology and a complete list of winning home builders is available at www.eliant.com.
Founded in 1984, San Clemente, CA-based Eliant has long been recognized as the nation's leading provider of specialized consumer research services for U.S., Canadian, and Middle East building industry firms. The firm's world-class customer experience monitoring, management training, and consulting services are considered to be the gold standard in the industry.
About RET Staffing (Real Estate Temps)
Founded in 1990, RET Staffing (Real Estate Temps) -- an Eliant Certified company, was the first company to exclusively specialize in providing licensed real estate sales agents for home builders on an hourly basis, thereby reducing builder overhead costs. Additionally, RET has placed more sales professionals with homebuilders for regular permanent employment than any other new home staffing company in Arizona, Nevada, and California.
Founded in 1999, imortgage -- an Eliant Certified company -- is one of the fastest growing privately held mortgage companies in the Western United States, serving homebuyers in CA, NV, AZ, CO, OR, and TX. In 2012, imortgage was the second largest provider of mortgages to California new-home buyers, and the third largest in Nevada. imortgage also has an Eliant satisfaction rating over 92%, the No. 1 ranking of all the major lenders evaluated by Eliant.
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