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Audited annual consolidated financial statements and Management's Discussion and Analysis for the fiscal year ended December 31, 2012 can be found on SEDAR at www.sedar.com and on Equity's website at www.equityfinancialholdings.com.

Analyst Conference Call

Equity will hold a conference call on February 13, 2013 at 9:00 AM Eastern Time to discuss its operating results and to answer questions. Participants can dial 416-340-2218 or toll free 866-226-1793.

About Equity Financial Holdings Inc.

Through its wholly owned subsidiaries, EQI provides foreign exchange and retail mortgage services to the corporate and institutional markets and the retail mortgage market. Learn more at www.equityfinancialholdings.com.

Advisory notes:

Certain portions of this press release as well as other public statements by Equity Financial Holdings Inc. (the "Corporation") contain "forward-looking information" within the meaning of applicable Canadian securities legislation, which is also referred to as "forward-looking statements", which may not be based on historical fact. Wherever possible, words such as "will", "plans," "expects," "targets," "continue", "estimates," "scheduled," "anticipates," "believes," "intends," "may," and similar expressions or statements that certain actions, events or results "may," "could," "would," "might" or "will" be taken, occur or be achieved, have been used to identify forward-looking information. Such forward-looking statements include, without limitation, those relating to the anticipated timing and completion of the proposed sale transaction and the Corporation's ability to receive all necessary approvals related thereto, the expected effect of the completion of the proposed sale transaction on the Corporation, its business, operations and financial results, the Corporation's expected need for regulatory capital and equity or debt financing, the expected timing of the Corporation's previously announced wind-down of its day-to-day retail foreign exchange operations and its expected impact on the Corporation's business, operations and financial results, the Corporation's earnings expectations, fee income, expense levels, general economic, political and market factors in North America and internationally, interest and foreign exchange rates, global equity and capital markets activities, business competition, technological change, changes in government regulations and regulatory guidelines, unexpected judicial or regulatory proceedings, catastrophic events, and the Corporation's ability to complete strategic transactions and integrate acquisitions and other factors.

All material assumptions used in making forward-looking statements are based on management's knowledge of current business conditions and expectations of future business conditions and trends, including their knowledge of the current credit, interest rate and liquidity conditions affecting the Corporation and the Canadian economy, retail mortgage markets, housing sales, and equity and capital market, as well as those assumptions relating to the completion of the proposed sale transaction and receipt of required approvals in connection therewith and those assumptions relating to the Corporation's ability to implement and realize on its new strategic focus, assumptions relating to the Corporation's ability to wind-down its day-to-day retail foreign exchange operations and the expected impact on the Corporation's business, operations and financial results, and assumptions relating to the Corporation's capital and debt or equity financing requirements. Certain material factors or assumptions are applied by the Corporation in making forward-looking statements, including without limitation, the Corporation's ability to successfully close the proposed sale transaction and successfully implement and realize on its new strategic focus, factors and assumptions regarding interest and foreign exchange rates, availability of key personnel, the effect of competition, government regulation of its business, computer failure or security breaches, future capital requirements, its ability to fund its mortgage business, the value of mortgage originations, the competitive nature of the alternative mortgage market, the expected margin between the interest earned on its mortgage portfolio and the interest to be paid on its deposits, the relative continued health of real estate markets, acceptance of its products in the marketplace, as well as its operating cost structure and the current tax regime.