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Selected Financial Information
The table below sets out certain selected unaudited financial information regarding Conversion as at, and for the 12 month ended September 30, 2012 (unaudited) and the three month period ended December 31, 2012. The selected information was prepared in accordance with Canadian GAAP).
Balance Sheet As at December 31, As at September 30, 2012 2012 (unaudited) (unaudited)Current Assets $ 516,421 $ 159,977Fixed Assets $ 7,035 $ 7,618Total Assets $ 523,456 $ 167,595Current liabilities $ 804,362 $ 487,209Non-Current Liabilities $ nil $ nilTotal Liabilities $ 804,362 $ 487,209Shareholders' equity $ (280,906) $ (319,614)Total liabilities and equity $ 523,456 $ 167,595Statement of Comprehensive For the three monthIncome period ended December For the year ended 31, 2012 September 30, 2012 (unaudited) (unaudited)Revenue $ 770,546 $ 1,637,705Gross Profit $ 375,747 $ 827,955Net Profit for the Period $ 54,363 $ (471,024)
Insiders, Officers and Board of Directors of the Resulting Issuer
Upon completion of the Transaction, it is anticipated that the board of directors of the Resulting Issuer shall be comprised of: Warren Eddy, Goodwin Gibson, Greg Geralde, Jonathan Huth, Michael Newman and Gerry Goldberg. Biographical information for each of the foregoing is set out below.
Goodwin Gibson, Chief Executive Officer and Director
Mr. Gibson is a seasoned executive within the Canadian advertising and marketing services industry. He holds a Bachelor of Arts degree in Business and Visual Arts from the University of Western Ontario.
His 25 year career includes 13 years at Cossette Communication-Marketing where he built the database and direct marketing business into the largest service provider of its kind in Canada contributing to Cossette going public. At MacLaren McCann Canada, he oversaw the integrating of their direct and interactive marketing units to form MacLaren MRM which he lead for 6 years to become the largest integrated digital marketing services company in Canada and was consistently in the top five offices of the Global McCann MRM operation.
He has been Chairman of the Canadian Marketing Association's Annual CMA Awards and Chairman of the Canadian Marketing Associations National Convention. Mr. Gibson also currently sits on the Board of Directors and Chairs the Fundraising Committee of SKETCH, a charity that provides arts programming for at risk and homeless youth across the greater Toronto area.
Jonathan Huth, Chief Operating Officer and Director
Mr. Huth is a proven senior marketing executive with more than 20 years of experience in the financial service, retail, and loyalty management industries. He holds an MBA from Schulich School of Business and a BA in History and Economics from University of Toronto. An expert in loyalty and database marketing programs he has held senior management and executive level positions at organizations including Scotiabank, Indigo Books and Music Inc., Canadian Tire, and LoyaltyOne (AIR MILES). He has also served as Director on the Board of a private fitness and social club.
