News Column

Yellow Pages Group Launches Shop Local a Shopping Event to Encourage Support for Local Businesses and Neighbourhood Economies

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For more information on Shop Local, videos and information on participating businesses and exclusive deals offered, visit shoplocal.yellowpages.ca or follow the @ShopLocalCanada twitter account.

Key Statistics about Small Businesses in Canada

--  Small businesses contribute more than 30 percent of Canada's GDP.--  As of 2011, small businesses employed approximately 5 million    individuals in Canada, or 48 percent of the total labour force in the    private sector.--  On average, approximately 100,000 new small businesses are created in    Canada annually.


(Source: Industry Canada, Key Small Business Statistics Report, July 2012)

Key Impacts and Benefits of Local Shopping

--  Local businesses create jobs--  Local businesses create neighbourhood prosperity--  Better customer service--  Decision-making power stays local--  Local businesses keep dollars close to home--  Local businesses are community-oriented--  Local shopping reduces environmental impact due to shorter commuting    distances


(Sources: Institute for Local Self-Reliance, Industry Canada, Oakville Chamber of Commerce)

About Yellow Pages Group

Yellow Pages Group (YPG) is a leading media and marketing solutions company in Canada. The Company serves over 300,000 local businesses through its nationwide sales force of media consultants. YPG also caters to the country's largest national agencies and advertisers through Mediative, its national digital advertising and marketing solutions division. YPG is held by Yellow Media Limited (TSX: Y), which owns and operates some of Canada's leading properties and publications including Yellow Pages™ directories, YellowPages.ca™, Canada411.ca and RedFlagDeals.com™. Yellow Media's network of online properties reaches over 9 million unique visitors monthly.

To view the image associated with this press release, please visit the following link:

http://www.marketwire.com/library/20130207-Shop_Local_800.jpg

To view the videos associated with this press release, please visit the following links:

http://www.youtube.com/watch?v=4hedD22O4Ak

http://www.youtube.com/watch?v=brjodaEkw-8

http://www.youtube.com/watch?v=7RlKs5q5ZJ0

http://www.youtube.com/watch?v=tz_KxdA5pqM



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Contacts:
Media:
Connie Burke
Infinity Communications
416-809-0766
connie@infinity-pr.com

Fiona Story
Yellow Pages Group
514-934-2672
fiona.story@ypg.com





Source: Marketwire


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