HispanicBusiness

Solutions and Strategic Partnerships
In 2012, Virgin HealthMiles invested heavily in health technology innovation. The company drew upon its deep consumer engagement roots and expanded its range of services, integration capabilities, and strategic partnerships to offer even more value and flexibility to clients and members. 2012 highlights include:

•Mobile apps. Virgin HealthMiles released its Dash mobile app, providing whenever/wherever access to the HealthMiles program portal for employees on the go. Available for both iOS and Android, members can use the app to track activity, record and monitor biometric and activity progress, join challenges, and get instant motivation from their social connections.

•RunKeeper Integration. Virgin HealthMiles announced its platform's integration with RunKeeper via their Health Graph API. This integration now offers employees even more device and app choices so they can engage with their employers' programs in ways that best fit their lifestyle.

•Coaching Partnerships. The company announced new best-in-class partnerships, including: vielife, a leading global provider of health and well-being solutions who will deliver health coaching services and online lifestyle management programs to domestic and multinational employers; and WellCall, a national leader in health and wellness, who will deliver health coaching services to U.S.-based employers.

•Biometric Screenings and Health Assessments. Virgin HealthMiles announced more methods to collect detailed health data with biometric screenings and health assessments. These valuable insights to help employers guide decisions, strategy, and increase employee engagement. They also provide employees with a better picture of their overall health and areas for improvement.

•In 2012, Virgin HealthMiles also announced: new flexible branding options to help employers unite various programs and create a consistent, branded experience for employees; new, targeted program activation and engagement options and enhanced international capabilities, with new languages and fulfillment options; and enhanced real-time reporting capabilities to help employers better utilize data to identify, segment and market solutions that drive maximum employee engagement.



Boyce concluded, "Virgin HealthMiles continues to buck the trend on sustained behavior change, which plagues most wellness providers. In 2012, we made key investments in products, strategic partnerships, and staff to further extend our industry leadership. We're extremely optimistic about our future business prospects and we'll continue to mark the years ahead with rich ideas that drive corporate growth and impactful results for our clients and members."

About Virgin HealthMiles
Virgin HealthMiles, part of Sir Richard Branson's famed Virgin Group, provides programs and technologies that engage your workforce in good health. We offer a range of solutions and program integration capabilities that help employers drive higher awareness and engagement, and better measurement and insight into the impact of all your employee health investments. Our Pay-for-Prevention™ programs, based on physical activity and healthy lifestyle change, attract an average of 50 percent of employees who participate, which helps organizations reduce medical costs and improve employee productivity and satisfaction. Over 150 industry leaders representing more than 850,000 employees across the U.S. have selected Virgin HealthMiles' award-winning programs for their employees. Learn more at www.virginhealthmiles.com.



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