Mediative
Mediative is a leading Canadian digital media advertising company, offering extensive display, mobile and other location-based marketing solutions to national advertisers. Reaching approximately 16.5 million unique visitors per month, Mediative's online ad network matches advertisers with the websites of premium online brands.
During 2012, Mediative enhanced its location-based offering with the launch of a flexible mobile advertising network enabling advertisers to reach consumers based on their intent to buy. In addition to providing broad and flexible local-based targeting options via connections to multiple ad exchanges, Mediative also offers a premium network of 20+ mobile-enabled sites and applications to help marketers reach specific audiences.
Capital Structure
As at December 31, 2012, Yellow Media had approximately $782 million of net debt. This compares to $2.1 billion of net debt and preferred shares (Series 1 and 2) as at December 31, 2011.
The net debt to Latest Twelve Month EBITDA ratio as at December 31, 2012 was 1.4 times compared to 2.5 times as at December 31, 2011 respectively.
Pursuant to the Recapitalization, the Company currently has outstanding:
-- $800 million face value of 9.25% Senior Secured Notes maturing November 30, 2018;-- $107.5 million face value of Senior Subordinated Unsecured Exchangeable Debentures due November 30, 2022, with interest payable in cash at 8% or in additional debentures at 12%;-- 27,955,077 New Common Shares-- 2,995,506 Warrants.
The Senior Subordinated Unsecured Exchangeable Debentures, New Common Shares and Warrants are currently trading on the Toronto Stock Exchange under the following symbols:
-- Senior Subordinated Unsecured Exchangeable Debentures: YPG.DB-- New Common Shares: Y-- Warrants: Y.WT
Details of the Recapitalization are currently available on SEDAR (www.sedar.com) and the Company's website (http://www.ypg.com/en/investors/recapitalization-transaction).
Investor Conference Call
Yellow Media Limited will hold an analyst and media call at 1:30 p.m. (Eastern Time) on February 5, 2013 to discuss the fourth quarter and full year 2012 results. The call may be accessed by dialing (416) 340-2218 within the Toronto area, or 1 866 226-1793 outside of Toronto.
The call will be simultaneously webcast on the Company's website at http://www.ypg.com/en/investors/financial-reports/2012/quarterly-reports/fourth-quarter.
The conference call will be archived in the Investor Center of the site at www.ypg.com.
A playback of the call can also be accessed from February 5 to February 12, 2013 by dialing (905) 694-9451 within the Toronto area, or 1 800 408-3053 outside Toronto. The conference passcode is 3875901.
About Yellow Media Limited
Yellow Media Limited (TSX: Y) is a leading media and marketing solutions company in Canada. The Company owns and operates some of Canada's leading properties and publications including Yellow Pages™ print directories, YellowPages.ca™, Canada411.ca and RedFlagDeals.com™. Its online destinations reach 9 million unique visitors monthly and its mobile applications for finding local businesses and deals have been downloaded over 5 million times. Yellow Media Limited is also a leader in national digital advertising through Mediative, a digital advertising and marketing solutions provider to national agencies and advertisers. For more information, visit www.ypg.com.
