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Coldwell Banker Real Estate Unveils New "We Believe" TV Ad, Building on Successful "Value of the Home" Campaign

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The Coldwell Banker television advertising campaign will continue during NBC's primetime holiday events this year, including Macy's 4th of July Fireworks Spectacular, Macy's Thanksgiving Day Parade, Christmas in Rockefeller Center and New Year's Eve with Carson Daly. Coldwell Banker also will continue to sponsor LXTV's Open House, NBC's George to the Rescue, and ESPN's Baseball Tonight.

The "We Believe" campaign and television spots were conceived by Siltanen & Partners, the national advertising agency for Coldwell Banker. They were directed by Carolyn Chen, under the direction of Executive Creative Director, Rob Siltanen.

To view the new "We Believe" Coldwell Banker® commercial, please visit the Coldwell Banker YouTube channel, On Location, and follow more highlights via Twitter (#CBbelieves). Other updates about the brand can be found on Facebook and Twitter (@ColdwellBanker).

About Coldwell Banker®
Since 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate. Coldwell Banker is the oldest national real estate brand in the United States and today has a network of approximately 83,000 sales agents working in approximately 3,100 offices in 50 countries and territories. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by being the first national real estate brand to create an iPad application and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On Location(SM) YouTube channel. The Coldwell Banker system is a leader in specialty markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. Coldwell Banker is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.



Media Inquiries:

Heather Roberts
Coldwell Banker Real Estate LLC
973.407.5590
Email Contact

Katy Hendricks
CooperKatz for Coldwell Banker Real Estate LLC
917.595.3057
Email Contact





Source: Marketwire


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