With the game on the line, the top plays from the game all occurred in the final minutes. In fact, the most watched play in the game was the final whistle, followed by the safety by the Ravens' Sam Koch. Prior to the game's final minutes, the top moment in the game was Jacoby Jones' 108 yard kick-off return.
TiVo has been tracking and releasing its unique Super Bowl data for over a decade. In analyzing the past most engaging advertisements with viewers have most often been comedy-based. The top past commercials include:
•2003: Reebok - "Office Linebacker Terry Tate" •2004: Anheuser-Busch (Bud Light) - "Sleigh Ride" •2005: Emerald Nuts - "Unicorn" •2006: Ameriquest - "Friendly Skies" •2007: Anheuser-Busch (Bud Light) - "Language Course with Carlos Mencia" •2008: E*Trade - "Baby" •2009: GoDaddy.com - "Enhanced?" •2010: Doritos - "House Rules" •2011: Snickers - "Logging" •2012: Dorito's - "Sling Baby"
TRA's Super Bowl analysis was prepared using aggregated, anonymous, second-by-second audience measurement data from a sample of 30,000 anonymous households with the Emmy-award winning TiVo® service. TRA gauges the interest in programming content by measuring the percentage of the TiVo audience watching in "play" speed. The most engaging ads are determined by looking for spots with the biggest bump in viewership relative to the surrounding 15 minutes of programming, offering a true reflection of change in viewership.
For more information from TiVo on Super Bowl and other audience viewership, please visit stopwatch.tivo.com.
About TiVo Research and Analytics, Inc. (TRA)
TiVo Research and Analytics, Inc. (TRA), a subsidiary of TiVo Inc., is a leading media marketing and analytics software company whose products help advertisers, agencies and television networks improve advertising targeting, accountability and return on media investment within the Automotive, Consumer Packaged Goods, and Pharmaceutical industries, as well as a growing number of client CRM engagements. TRA's web-based Media TRAnalytics® platform matches the TV advertising households actually receive with the products the same households actually buy, enabling TRA clients to find "The Right Audience®" while providing an unmatched level of transparency, measurement, media planning/selling and improved ROI. TRA clients include Procter and Gamble, CBS, A&E Television Networks, ION Media, Oscar Mayer and Starcom MediaVest Group. More information at: www.traglobal.com.
About TiVo Inc.
Founded in 1997, TiVo Inc. (NASDAQ: TIVO) developed the first commercially available digital video recorder (DVR). Today TiVo is a global leader in advanced television service for virtually any platform or device. TiVo offers its service directly to consumers, and also distributes its technology and services through solutions tailored for cable, satellite and broadcasting companies. Since its founding, TiVo has evolved into the ultimate single-solution media center by combining its patented DVR technologies and universal cable box capabilities with the ability to aggregate, search and deliver millions of pieces of broadband, cable and broadcast content directly to the television. TiVo also continues to weave itself into the fabric of the media industry by providing interactive advertising solutions and audience research and measurement ratings services to the television industry www.tivo.com.
TiVo and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. or its subsidiaries worldwide. ©2013 TiVo Inc. All rights reserved. All other trademarks are the property of their respective owners.
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