HispanicBusiness

"We are thrilled to partner with The California Endowment's WE Connect program once again to help connect California's Spanish speaking community with the information they need to prepare for new opportunities under the new health law," said Monica Lozano, Chief Executive Officer at ImpreMedia. "The 1.2 million supplements will help families learn about important programs - from the Earned Income Tax Credit to Medi-Cal."

WE Connect will continue its statewide campaign to educate and enroll thousands of eligible California residents in affordable, quality health care by partnering with organizations across the state to host major health care enrollment and resources fairs. For more information about event dates and locations, go to www.weconnect.net.

About WE ConnectWE Connect, a program founded in 2005 by former First Lady of California Maria Shriver and now run by The California Endowment, empowers families in underserved communities to lead healthier and more financially secure lives by connecting them to resources such as the Earned Income Tax Credit, California's Healthy Families Program and CalFresh. This nationwide campaign connects those eligible with the information and tools they need to access these valuable resources. The program has successfully resulted in helping millions of Californians through its community events, web-based tools, public-private partnerships, and publications. Through a partnership with La Opinion, the nation's largest Spanish-speaking newspaper, WE Connect has developed four editions of a 24-page, full color, bilingual supplement that has been distributed to over 20 million Californians in need. For more information about the WE Connect program, please visit www.weconnect.net.

About The California EndowmentThe California Endowment, a private, statewide health foundation, was established in 1996 to expand access to affordable, quality health care for underserved individuals and communities, and to promote fundamental improvements in the health status of all Californians. Headquartered in downtown Los Angeles, The Endowment has regional offices in San Francisco, Sacramento, Fresno and San Diego, with program staff working throughout the state. From 2010-2020, The Endowment will focus the majority of its resources on its 10-year strategic plan Building Healthy Communities. For more information, visit The Endowment's Web site at www.calendow.org.

About the Intuit Financial Freedom FoundationThe Intuit Financial Freedom Foundation directs programs that help to empower disadvantaged, lower-income individuals, small businesses, and the nonprofit organizations that serve them. By donating Intuit's tax preparation, financial management and accounting software and online services, the Foundation promotes financial literacy and independence, helping people and organizations master their finances and bridge the digital divide. For more information please visit www.IntuitEmpowers.com.

About impreMedia impreMedia is the leading Hispanic news and information company. impreMedia's multi-platform offerings range from online to video, social media, mobile, audio, newspapers and magazines, including the http://www.impre.com portal. 25.5% of U.S. Hispanic adults use an impreMedia network product. The network is also the nation's largest Hispanic newspaper publisher with newspapers in top U.S. Hispanic markets, reaching 15 markets total that represent 59% of the U.S. Hispanic population. Its leading publications include La Opinion in Los Angeles and El Diario La Prensa in New York. For more information, visit: http://www.impremedia.com.WE Connect

Web site: http://www.weconnect.net/