Pricing and Availability
Worldwide, we have several key markets that are revealing pricing and availability today, including the UK, Canada and UAE.
-- In the UK, the BlackBerry Z10 will be available beginning tomorrow on pay monthly contracts and pre-pay plans from EE, O2, Vodafone, Phones 4u, BT, 3UK and the Carphone Warehouse. BlackBerry Z10 smartphones will be available fully subsidized on competitive monthly pay contracts. Price points will vary according to carriers and retail partners.-- In Canada, the BlackBerry Z10 will be available on February 5th. Pricing will vary by carrier partner, but it will retail for around $149.99 on a 3 year contract.-- In the UAE, the BlackBerry Z10 will be available on February 10th. Pricing will vary by carrier partner, but unsubsidized it will retail for AED 2,599.-- In the U.S. market, we expect availability with most carriers for the BlackBerry Z10 to be in March. Today, U.S. carriers will start announcing pre-registration and price plans.
Many of our global partners have already launched or will be launching pre-registration and pre-order sites today.
We expect the first global carriers to launch the BlackBerry Q10 in April. We will announce new pricing and availability information as carriers roll-out around the world.
About BlackBerry
A global leader in wireless innovation, BlackBerry® revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Asia Pacific and Latin America. BlackBerry is currently listed on the NASDAQ Stock Market (NASDAQ: RIMM) and the Toronto Stock Exchange (TSX: RIM) (Ticker symbols to change to NASDAQ: BBRY and TSX: BB on February 4, 2013). For more information, visit www.blackberry.com.
Forward-looking statements in this news release are made pursuant to the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995 and applicable Canadian securities laws. When used herein, words such as "expect", "anticipate", "estimate", "may", "will", "should", "intend," "believe", and similar expressions, are intended to identify forward-looking statements. Forward-looking statements are based on estimates and assumptions made by RIM in light of its experience and its perception of historical trends, current conditions and expected future developments, as well as other factors that RIM believes are appropriate in the circumstances. Many factors could cause RIM's actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements, including those described in the "Risk Factors" section of RIM's Annual Information Form, which is included in its Annual Report on Form 40-F (copies of which filings may be obtained at www.sedar.com or www.sec.gov). These factors should be considered carefully, and readers should not place undue reliance on RIM's forward-looking statements. RIM has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.
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Contacts:
Media Contact:
BlackBerry Media Relations
+1 519 597-7273
mediarelations@rim.com
Investor Contact:
BlackBerry Investor Relations
519-888-7465
investor_relations@rim.com
www.blackberry.com
