Through edo Marketplace, merchants have access to local market data and targeted analytics around current and prospective customers that is rarely provided by local marketing offerings, including:
•Total dollar amount spent per week at competing merchants within a geographic region •An ability to understand spending behavior for both existing customers and new customers within a specific timeframe •The merchant's current market share •How the merchant compares to competitors in terms of average purchase size •Percentage of customers who made a return visit post-program and how much was spent
To help scale edo Marketplace, the company also announced a partnership with 2Go Media, a leading Internet based technology company offering an ecosystem of integrated services designed to help merchants maximize sales. As part of the relationship, 2Go Media will integrate edo Marketplace into its suite of marketing services, offering retailers an all-in-one, electronic marketing solution that makes it easy to market customized consumer offers online and via mobile devices to reach millions of consumers. For more detail, please see the full press release here.
edo has more than 200 local and national merchant partners running offers through the edo network, including Burger King, Best Buy and Crate and Barrel. Through partnerships with six of the 10 leading financial institutions and card issuers, edo offers merchants a combined reach of more than 140 million cardholders. Consumers can choose their preferred form of deal notification, which includes email, text message or mobile update, and easily redeem the targeted offer using their credit card, debit card or mobile phone.
The integrated edo Marketplace card-linked offers platform is currently available in select markets and will be widely available in Q2 of 2013. Please contact firstname.lastname@example.org to inquire about testing edo Marketplace.
Video on how edo Marketplace works: here
Screenshots of edo Marketplace: here
edo is transforming shopping and saving by delivering the simplest solution to personalized offers that are automatically available on consumers' credit cards, debit cards and mobile devices. Through its card-linked offer platform, edo brings unique insight and clarity into consumer spending behavior -- helping marketers and merchants increase loyalty and target new customers with instantly redeemable discounts tailored to their customers' shopping habits. The company is co-headquartered in Nashville, Tenn. and Chicago. For more information, visit www.edointeractive.com.
Follow edo on Twitter @edointeractive.
(1) Stephanie Miles, "The Local Merchant," Street Fight, Publish Date: February 8, 2012. http://streetfightmag.com.
Bateman Group for edo
Tel: +1 415-503-1818
Email: Email Contact
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