•"OPN's Modern Marketing Enablement series was designed to help customers see a more complete picture of a partner and the services and products they offer -- while helping partners, especially those in the mid-market, expand their marketing efforts and increase visibility across their key audiences," said Heather Margolis, President, Channel Maven Consulting. "Sharing social media best practices further demonstrates OPN's commitment to providing its partners with Enablement programs to expand their business and reach in the digital marketplace." •"Social media channels continue to grow in importance as companies use them to communicate with their key constituents, as well as grow business opportunities," said Darren Bibby, Vice President, Channels and Alliances Research, IDC. "Oracle PartnerNetwork has long leveraged its social presence to effectively engage its partner community, and it is now extending that expertise to help its partners expand their awareness and business possibilities online." •"Social media has become one of the most effective ways for Oracle to listen to and learn from our partner community. The strong response and interest we received for our OPN social "help" stations at Oracle OpenWorld signaled there is a great appetite amongst our partner community to learn more about building their social prowess to engage their own constituents and create new business opportunities," said Lydia Smyers, Group VP of Worldwide Alliances & Channels.
•Modern Marketing for Today's Digital World •Oracle PartnerNetwork Blog on Modern Marketing •Oracle PartnerNetwork (OPN) •OPN Specialized •OPN Solutions Catalog •Connect with the Oracle Partner community at OPN on Twitter, OPN on Facebook, OPN on LinkedIn, and OPN on YouTube.
About Oracle PartnerNetwork
Oracle PartnerNetwork (OPN) Specialized is the latest version of Oracle's partner program that provides partners with tools to better develop, sell and implement Oracle solutions. OPN Specialized offers resources to train and support specialized knowledge of Oracle products and solutions and has evolved to recognize Oracle's growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to differentiate through Specializations. Specializations are achieved through competency development, business results, expertise and proven success. To find out more visit http://www.oracle.com/partners.
Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle (NASDAQ: ORCL), visit www.oracle.com.
Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.
(1) IDC, The State of Enterprise Social Software Adoption in 2012, doc #236637, September 2012.
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Candice van der Laan
Blanc & Otus for Oracle
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