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A key element of the Avaya campaign was the CIO Debate series featured in the Forum web site. IDG's CIO Executive Council recruited IT executives and produced videos each month that related to Avaya strategy and industry issues. The Forum program was built around four components: timely buyer research, a multimedia content experience, IT executive participation, and extended engagement across the social web.

The Avaya Thought Leadership Forum also earned an Honoree designation by judges for the prestigious Webby Awards. It was recognized in the IT Hardware/Software category. And, the Media Industry Newsletter (Min) gave the Forum honorable mention in Custom Publishing in Min's Integrated Marketing Awards program.

Wharton Honor for HP
Last fall in the first Social Media Leadership Awards program at the Wharton School at the University of Pennsylvania, the HP CIO Enterprise Forum was a finalist in the Advertising/Marketing category. The Forum is designed to raise the awareness of HP as a provider of IT enterprise solutions and services and as an industry thought leader. The program includes web sites in the US, UK, Germany, China, and Japan which provide a forum for "CIOs Driving Transformation." The sites were designed for IT executives to help them read about, discuss, and implement ways to succeed in business and government.

This peer-based Forum has now attracted more than 23,000 members who represent more than 70% of HP's major customers worldwide.

RIM Recognized
The Enterprise Mobile Hub (EMH) sponsored by RIM has been cited as a top 10 source for enterprise mobility news and information by the Mobile Device Management Solution Review. EMH joined established media sites such as Computerworld and CITEworld as top sources for mobile content. The EMH encourages IT pros and business leaders to discuss mobility issues, exchange ideas and collaborate with peers, experts, and market leaders.

IDG Marketing Services and the Social Web
The campaigns are built around IDG's core expertise in content marketing and services including creation, platform and prospect engagement optimization, and amplification of a marketer's messages on the social web. "IDG has been at the forefront of marketing services built around paid, owned, and earned media tactics in a cohesive way to accelerate the impact for our technology clients," said Charles Lee, senior vice president, Strategic Marketing Services & Custom Solutions, IDG Enterprise. "Our programs stimulate brand awareness, develop thought leadership credentials, and drive interactions with prospects across the web and social channels to unify marketers' messages regardless of the media."

About International Data Group
International Data Group (IDG) is the world's leading technology media, events and research company. Founded in 1964 and headquartered in Boston, Massachusetts, IDG products and services reach an audience of more than 280 million technology buyers in 97 countries.

IDG Communications' global media brands include ChannelWorld®, CIO®, CSO®, Computerworld®, GamePro®, InfoWorld®, Macworld®, Network World®, PCWorld®, TechHive, and TechWorld®. IDG's media network features 460 websites, 200 mobile sites and apps and 200 print titles spanning business technology, consumer technology, digital entertainment, and video games worldwide. The IDG TechNetwork represents more than 500 independent websites in an ad network and exchange complementary to IDG's media brands.

With expertise in branding, lead generation, and social media marketing, IDG marketing services programs are strategically designed and implemented to influence technology vendor prospects worldwide.

A recognized leader in conference and exhibition management, IDG produces more than 700 globally branded technology and entertainment conferences and events in 55 countries.

International Data Corporation (IDC), a subsidiary of IDG, has more than 1,000 analysts who provide global, regional, and local expertise on technology and industry opportunities and trends in more than 110 countries.

Additional information about IDG, a privately held company, is available at http://www.idg.com

Trademarks and registered trademarks are owned by International Data Group, Inc. All product and company names are trademarks of their respective companies.



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Howard Sholkin
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