Optify's study analyzed over 62 million visits from more than 600 small and medium-sized B2B websites from January 1, 2012 to December 31, 2012 to determine the percentage of visits and leads from various sources to B2B websites. The parameters of this study included only US based .com sites with 100 to 100,000 monthly visits. Channel analysis included websites with a minimum of 10 visits per traffic source that month.
"Google has long proven to be the uncontested leader in the search market, and as our research shows, that authority will only continue into the foreseeable future," said Doug Wheeler, CMO of Optify. "With such a clear domination of search, we believe that marketers should diversify their marketing programs beyond organic search. It will come as no surprise if Google decides to monetize elements of its organic search data such as referring keywords, access to analytics or other, currently free services, leaving marketers no choice but to adhere to its terms."
Optify's 2012 B2B Marketing Benchmark Report covers the primary trends for online B2B marketing and shares tips for B2B marketers and digital marketing agencies on how to handle the growth in Google's market share and diversify efforts to not completely depend on Google. To view Optify's infographic and download a free copy of the report, please visit: http://www.optify.net/2012-benchmark-report.
Optify is the leading innovator and award-winning provider of digital marketing software for B2B marketing professionals. Our SaaS-based digital marketing suite provides a simple, complete integrated solution for capturing leads, prioritizing and nurturing the hottest prospects while instantly measuring and reporting on the ROI of marketing programs.
Optify offers tailored editions (features and pricing) of our solution specifically for digital marketing agencies and small/medium size businesses including Optify Professional, Optify Team and Optify Complete. For more information on products, pricing or partnership, please visit us at www.optify.net or call +1 877.2.OPTIFY (+1 877.267.8439). Visit the Optify Lead Generation Blog and follow Optify on Twitter, LinkedIn and Facebook.
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