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Expansion of the Team

Act-On doubled its talent, growing its employee base in all major functional areas, and now employs over 150 people. Act-On appointed Tim Price vice president of enterprise sales, to lead its sales initiatives into larger enterprises and manage its channel sales program. Price brings over 17 years of online sales and marketing experience, most recently as senior vice president of sales and marketing at YesMail.

Marketing Momentum

In Q4, Act-On partnered with Forrester Research to garner insight into how SMBs are driving revenue in a tough economy. The results were used to create the DRIVE campaign, and to identify the seven key attributes of top performing small and mid-size businesses. The findings received great interest from the media and from the marketing and CRM industry with coverage in publications including EWeek, BtoB Magazine and DestinationCRM.

Industry Recognition and Awards

Act-On Software and its executives received accolades during the fourth quarter of 2012. Act-On CEO Raghu Raghavan and CRO Shawn Naggiar topped SLMA's 50 Most Influential People in Sales Lead Management for the second consecutive year; Act-On corporate was listed in Montclair Advisors 2012 SaaS Top 250 List and SiliconIndia's Top 10 Enterprise Software Company List.

Companies of all sizes turn to Act-On to execute multi-channel, online demand generation and lead nurturing campaigns by automating critical marketing tasks and providing rich analytics and reports in real time. Act-On's over 1,400 customers range in size from small and mid-size businesses to small marketing teams within larger companies across all major industry verticals such as technology, manufacturing, healthcare, and finance. To learn more, please visit www.act-on.com.

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About Act-On

Act-On Software's cloud-based marketing automation platform is the foundation of successful marketing campaigns everywhere -- from small, simple and direct, to complex globally implemented programs. Act-On's technology features an Instant-On™ database for accelerated campaign implementation; an easy, highly intuitive user interface; and a comprehensive, feature-rich solution set. This includes a best-in-class email engine with one-click integration to leading web conferencing and CRM solutions; tools for website visitor tracking, lead scoring, lead nurturing and social media prospecting; design tools for web forms, landing pages and emails; and more. Act-On is headquartered in Beaverton, Oregon, with offices in Roseville and Menlo Park, California, and Bangalore, India.



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Media Contact:
Paige Musto
Act-On Software, Inc.
[email protected]
650.251.4770 x. 137