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Red Lobster Launches First Spanish-Language Advertising Campaign

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Additionally, Red Lobster's new menu offers more choice and variety, including lighter-style options and more fish and shrimp entrees. Some examples include:

Lighter-style options such as:

    --  Bar Harbor Salad with Shrimp: With dried berries and honey-roasted        pecans with a blueberry-balsamic vinaigrette and crumbled blue cheese        served upon request (260 calories, 9 fat (g) with no dressing or blue        cheese).    --  Tropical BBQ-Glazed Chicken: Wood-grilled and brushed with papaya-BBQ        sauce and topped with fresh pineapple salsa. Served with wild rice and        choice of an accompaniment (390 calories, 6 fat (g)).

New seafood options such as:
    --  Island Grilled Mahi Mahi and Shrimp: Wood-grilled, wild-caught mahi-mahi        and a shrimp skewer brushed with a papaya-BBQ sauce and topped with        fresh pineapple salsa. Served with broccoli and choice of accompaniment.    --  Chesapeake Shrimp with Crab: A Chesapeake-grilled shrimp skewer topped        with crab butter and five crab-and-seafood-stuffed shrimp with lobster        beurre blanc, served with wild rice pilaf and choice of accompaniment.

Ongoing Commitment to the Hispanic Community

As a member of the Darden family of restaurants, Red Lobster wants the warm and caring experience to extend beyond its restaurant walls into every community it serves. Darden has identified and supports partners that empower the Hispanic community such as:
    --  ASPIRA: Donated funds to support the rollout of the Youth Leadership        Development drop-out prevention program for ASPIRA Clubs and schools.    --  Congressional Hispanic Caucus Institute (CHCI): Supported the CHCI        Summer Internship Program and CHCI's Hispanic Heritage Month Awards        program.    --  Hispanic Scholarship Fund: Provided 2012 grant from the Darden        Restaurants Foundation in support of $2,500 scholarships and academic        support services for 40 students.    --  League of United Latin American Citizens (LULAC): Sponsored the        Washington Youth Leadership Seminar and Youth Leadership Development        Program.    --  National Council of La Raza (NCLR): Supported the What If? College        Readiness Program.

"We understand that communicating directly to our Hispanic guests is imperative," said Marquina. "This campaign and our ongoing commitment to the Hispanic community allow us to welcome these guests into our restaurant in a much more relevant way, which is exciting as we look to become their go-to place for delicious seafood and everyday celebrations."

To learn more about Red Lobster, to view the ad and to find a local restaurant, visit www.facebook.com/redlobster and the Spanish-language website at RedLobster.com/espanol.

ABOUT RED LOBSTER

Red Lobster is the world's largest casual dining seafood restaurant with more than 700 locations and 60,000 employees delivering delicious, high-quality seafood to guests across North America. Red Lobster is a division of Darden Restaurants, Inc. , the world's largest full-service restaurant operating company. In 2012, Darden was named to the FORTUNE "100 Best Companies to Work For" list for the second year in a row and is the only full-service restaurant company to ever appear on the list. Red Lobster is committed to making a difference in the lives of others in the local community. As part of this commitment, all Red Lobster restaurants participate in the Darden Harvest program, which has donated more than 60 million pounds of food to local community food banks across the country. For more information on Red Lobster please visit www.RedLobster.com.

2010 Census Shows Nation's Hispanic Population Grew Four Times Faster Than Total U.S. Population (Source: 2010 U.S. Census) Photo: http://photos.prnewswire.com/prnh/20130115/CL41614LOGO-ahttp://photos.prnewswire.com/prnh/20130115/CL41614-bPRN Photo Desk, [email protected] Lobster

Web site: http://www.RedLobster.com/



Source: PR Newswire


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