Last week, MMR participated in a demonstration of Connected Health in the Alcatel-Lucent and ng Connect Partners booth at the International Consumer Electronics Show. During the show, MMR demonstrated its role as the untethered PHR to wellness solutions. The Company has been working with Alcatel-Lucent's Connected Hospital Sales team using MMR's MyMedicalRecords.com PHR and portal for patients and physicians to receive and store medical records created by Telemedicine and Telehealth systems. We plan on deploying these services with licensees and customers this year. As part of our Telemedicine and Telehealth initiatives, and following MMR's attendance at the Verizon and Alcatel-Lucent Annual Healthcare and Life Science Symposium last November 13-14, we are continuing active discussions with Verizon and other wireless carriers and plan on announcing strategic relationships in 2013. The Company is also investing in building numerous wireless interfaces to our Personal Health Record and MMRPro professional services.
The growth in Telemedicine will also fuel the value of the Company's IP. Because Telemedicine portals require connectivity to the patient, this gives MMR the opportunity to increase revenue by offering a combined Alcatel-Lucent platform with MMR's patented PHR through organizations and employers with direct connection to the doctor and wellness management tools.
The Company is also beginning to see a trend towards providing Personal Health Records for animals. Through relationships with Pets Best Insurance, horse owners and Dancing Paws, which I founded, we intend to sell our PHR into the five billion dollar U.S. pet market. We also believe that there are a number of veterinarian IT systems providers that also infringe on the Company's patents and which we also plan on pursuing.
In 2012, we introduced the first Prepaid Personal Health Record card designed for distribution in retail. This year, consumers will be able to purchase cards nationwide.
In 2012, MMR also entered into agreements to distribute personal health records to seniors through home health care agencies, retirement communities, associations, and assisted living centers. Additionally, with the passage of the Medicare 30-Day Readmission Rule, the Company expects to expand that initiative working with providers and nursing associations.
In April, our Chinese Joint Venture partner, Unis-Tongue, began integrating a Chinese language version of our MyMedicalRecords.com PHR in hospitals in Henan Province. Henan Province alone has over 100 million residents.
In 2012, MMR also received numerous patents in Mexico. As a result, Mexico now represents an important licensing and business opportunity. Hector V. Barreto, a former member of MMRGlobal's Board of Directors who chairs the Company's Board of Advisors, is assisting MMR in Mexico. Hector spent five years as Administrator of the U.S. Small Business Administration and currently serves as Chairman of The Latino Coalition. He also received the "Aguila Azteca" award, which is the highest recognition bestowed by Mexico to a citizen of another country.
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