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Aberdeen Group Publishes Supply Chain Management, Human Capital Management, BI Research

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BOSTON, MA -- (Marketwire) -- 01/10/13 -- Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced the publication of new research reports from its Supply Chain Management, Human Capital Management, and Business Intelligence (BI) research practices.

"Sales and Operations Planning: A Global Comparison," prepared by Bryan Ball, Vice President and Principal Analyst of Aberdeen's Supply Chain Management research practice, identifies Sales and Operations Planning (S&OP) as a critical process for any company interested in strong performance. When considering this process, however, a frequently asked question is, "How does the S&OP process differ, if at all, from region to region or country to country?" This report examines differences regarding business pressures, capabilities, and technology enablers in place, providing insights on potential solutions to common problems experienced across geographies. To obtain a complimentary copy of this report, please visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=7854&camp=2.

Also prepared by Ball, "Demand Planning Segmentation: Getting the MAX Out of Your Business" reveals the importance of the Demand Planning function and emphasizes the need to constantly seek accuracy while knowing that 100% attainment may never be achieved. For companies offering products in multiple sizes, colors, special attributes, packaging, or channel configurations, the forecasting challenge is great. Determining how much of a product or product type to commit to certain channels, customers, or configurations only compounds the problem. Companies dealing with these issues frequently turn to demand segmentation as the best solution. This document examines where and why demand segmentation is typically utilized, and describes the capabilities and benefits achieved through effective demand segmentation. To obtain a complimentary copy of this report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=8179&camp=2.

"Human Capital Management Trends 2013: It's a Brave New World," prepared by Mollie Lombardi, Vice President and Principal Analyst in Aberdeen's Human Capital Management practice, and Madeline Laurano, Research Director, Talent Acquisition Solutions, states that human capital management must be viewed as a key business initiative for an organization to succeed. Without insight into workforce and talent needs, organizational performance suffers. Aberdeen's Human Capital Management (HCM) research has continually shown that to meet business challenges, grow the organization, and satisfy customers, the right talent must be hired, retained, deployed, developed, and engaged. This study examines the key strategies, technologies, and capabilities deployed by leading HR and talent management practitioners, and the positive impact these components have on business performance. To obtain a complimentary copy of this report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=8101&camp=2.

Aberdeen's latest Business Intelligence (BI) research, "Data Management for BI: Getting Accurate Decisions from Big Data," authored by Nathaniel Rowe, Research Analyst, Enterprise Data Management research practice, reveals Aberdeen's latest research into data management and the leading practices for delivering fast, reliable information to decision-makers. These top performers were defined by their success at managing big data, such as the ability to collect data from more sources, analyze larger volumes of data in less time, and maintain higher levels of data quality. Through the technological tools, business capabilities, and skilled employees supporting these BI programs, the leading companies were able to realize incredible performance boosts in decision accuracy, quality of data analysis, and overall business process efficiency. This report examines the range of business capabilities and technology solutions used by top performing organizations to achieve their analytic success. To obtain a complimentary copy of this report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=7196&camp=2.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), is a global, full-service, multi-channel marketing services firm with deep expertise in developing research-based technology marketing content. Enabled by its team of 40 analysts covering 16 industry-sector categories, Aberdeen provides B2B marketers with relevant content assets available in multiple formats that target each stage of the customer buying cycle.

Aberdeen has offices in Boston and London. Harte-Hanks operates 25 offices in the United States, and has locations throughout Asia-Pacific, Europe, and Latin America.

© 2012 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com



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