HispanicBusiness

In addition to Mr. Cameron, Safecig's product development team is comprised of technologists who helped created the award winning Xbox game system and who now use their skills to create the next generation of software and hardware necessary to recreate the look the look, heat, taste, smell, and feel that makes Safecig's products so popular among consumers. Even the packaging mimics a regular pack of cigarettes but instead of "smoking tobacco" users inhale liquid nicotine heated into a vaporized mist, without burning tobacco or tar.

CNBC notes that now the bigger players are moving into the e-cig space. Last year, Lorillard paid $135 million to buy Blu, and RJ Reynolds is creating its own product in house. "We will be in this category in 2013," said RJ Reynolds spokesman David Howard. "We have very big plans." Herzog believes e-cigarettes could eventually provide tobacco companies with better margins, though. "The product is gaining traction, as smokers trying e-cigarettes once are coming back to try them again, and they're gaining shelf space in convenience stores. Not just one brand, but two and three brands," Herzog said.

"The product remains a work in progress. We have some ways to go, but I think that will be a very short period of development. This is not a cigarette we're talking about. This is an application driven, software and hardware interface, coupled with something I consume," stated John Cameron, as he puffed on one inside the Vampire Lounge in Beverly Hills, California.

"I can tell you that this is a revolutionary product. It will change the human race," he said.

"VAPR is inclined to agree," said Mr. Torres.

About VaporBrands International, Inc. (VAPR)

VAPR focuses on creating opportunities for culturally relevant brands seeking to acquire significant market share in the rapidly growing "Vaping" sector of the global marketplace.

There are many brands of PEVUs currently in the marketplace mostly sold by small companies that have limited manufacturing and distribution capacities. The quality of these products varies considerably. VAPR is uniquely positioned through its industry expertise and strategic partnerships to achieve commercial success in various markets across the globe, by providing consumers with state of the art technology and innovative products which are distinct from any competitor in the e-cig/PEVU sector of the marketplace.

Safe Harbor Statement

This press release may contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Any statements that are not statements of historical fact (including but not limited to statements containing the words "will," "believes," "plans," "anticipates," "expects," "look forward," "estimates" and similar expressions) should be considered to be forward-looking statements and the safe harbor provisions of said Act do not apply to an issuer that issues penny stock. Actual results may differ materially from those indicated by such forward-looking statements as a result of various important factors including, among others, competition, market demand, technological change, strategic relationships, recent acquisitions, international operations and general economic conditions. We do not assume any obligation to update any forward-looking statements.



For further information regarding VaporBrands International, Inc., contact:
VaporBrands International, Inc.
Investor Relations
E-mail: investors@vaporbrands.com