"Krux's commitment to market neutrality and data security truly distinguishes it from the competition," stated CafeMom Executive Vice President Jonathan King. "That commitment, combined with their absolute focus on client success, has made Krux an invaluable partner to CafeMom as we refine our data strategy and grow our traditional and programmatic revenue streams."
Krux also sets itself apart through its broad market focus as seen in last year's beta launch of Krux Apps, a suite of right-sized solutions aimed at smaller web operators. Krux Apps helps anyone with a website to improve site performance and user engagement, strengthen web data security, and drive more revenue. Krux recently released a specialized plug-in for the WordPress publishing platform. This plug-in ensures the broadest possible access to the Krux Apps suite, reinforcing the company's commitment to friction-free adoption and deployment for a class of web operators otherwise overlooked in the 'Big Data' revolution. More than 500 websites have already joined the Krux Apps community -- above and beyond the company's considerable penetration of the 'enterprise' DMP market.
"With Krux Apps launch, Krux has nailed it," stated Investing Channel Chief Technology Officer Ben Johnson. "Krux Apps provides smaller web operators with solutions that deliver huge value, far greater than you'd expect given the simple implementation and overall ease-of-use."
In 2012, Krux made a series of key hires, bolstering its leadership team and bringing decades' worth of industry experience to bear in creating value for its clients. In February, Krux appointed Gordon McLeod as president, overseeing worldwide sales, marketing, client solutions, and business development activity. Previously, Mr. McLeod helped to shape the digital media industry, most recently at News Corp. serving as president of the Wall Street Journal Digital Network. Krux also tapped Matt Kilmartin to lead sales and business development. Mr. Kilmartin has a diverse background in technology, media, and data solutions, and was a nine-year veteran of Akamai, most recently leading all sales and account management for its Advertising Decision Solutions business unit.
"Krux represents the nexus between a new class of web data infrastructure and new modes of digital advertising, content, and commerce," said Mr. McLeod. "Drawing on the passion and hard work of the Krux team and the vision and commitment of our valued clients, I am proud to play a role in charting this new media frontier."
Founded in 2010, Krux delivers data fabric for the consumer web. Krux's data management platform helps companies protect, manage, and monetize data across screens and sources. With Krux, companies give their consumers cooler, safer, faster, smarter web experiences. With Krux, consumers gain confidence that their favorite websites are operating under the plain light of day. Companies across the US, Europe and Asia have adopted Krux technology, including The New York Times, NBC Universal, Sanoma Media, Triad Retail Media, Wikia, Recruit, CarSales.com.au, Financial Times, NBCNews.com, Gatehouse Media, Apartments.com, and The Wall Street Journal Digital Network. Find out more at www.krux.com.
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