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Study Shows Women to Focus on Health, Men on Careers in 2013

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Women


Life Area        Ranking Primary Focus             Top Actions1. Health        29%     1. Being more fit         1. Exercising regularly                         2. Eating better          2. Drinking water                         3. Reducing stress        regularly                                                   3. Eating healthy and                                                   colorful meals2. Career        18%     1. Advancing my career    1. Write a "to-do list"                         2. Developing new skills  2. Limit complaining and                         and experiences           negativity                         3. Changing my habits at  3. Set deadlines for                         work                      tasks3. Relationships 17%     1. Partner                1. Say "I love you"                         2. Family                 2. Give someone a smile                         3. Friends                3. Schedule a social                                                   activity4. Lifestyle     12%     1. Taking small steps to  1. Read for pleasure                         change my life            2. Cook dinner at home                         2. Making a list of       3. Take time for yourself                         things I want to                         accomplish                         3. Reading for pleasure5. Spirituality  10%     1. Spiritual growth       1. Pray                         2. Praying more regularly 2. Take time for                         3. Meditation             reflection                                                   3. Perform a random act                                                   of kindness6. Creativity    7%      1. Practicing my creative 1. Do or learn something                         talents                   new                         2. Expressing my creative 2. Listen to music                         side                      3. Journal                         3. Discovering new ways                         to express creativity7. Finance       7%      1. Saving more            1. Pay bills                         2. Managing my finances   2. Avoid impulse                         3. Reaching my financial  purchases                         goals                     3. Record all expenses



What We Say We Want, Differs From Our Actions
In addition to surveying users to discover their 2013 goals, Mindbloom also analyzes millions of life improvement actions taken throughout the year across its interactive health applications, which include the Life Game, Bloom and the new energy tracker JUICE, all of which use similar principles of behavioral science and gaming mechanics to inspire people to live happier and healthier lives. As the season of goal making approaches and New Year's Resolutions are made, Mindbloom discovered that what people said they wanted in 2012 in last year's survey results turned out to conflict with daily small actions they took across Mindbloom's interactive health apps throughout the year to grow the life they want.

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