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Children's Hospital Los Angeles And Toyota Expand National Buckle Up For Life Program To Orange County

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"At Toyota, we are strongly committed to the belief that everyone deserves to be safe," said Patricia Salas Pineda, group vice president of National Philanthropy and the Toyota USA Foundation at Toyota Motor North America. "Through our educational outreach, Collaborative Safety Research Center and numerous partnerships with leading hospitals, nonprofits and research universities nationwide, Toyota is engaged extensively in programs that help ensure that drivers and passengers are safe at every stage of life. Buckle Up for Life is a vital commitment for Toyota, and we are proud to be working with the visionary medical staff at Cincinnati Children's, Children's Hospital Los Angeles and with local hospital partners across the country to expand its reach."

"The Buckle Up for Life program is a safety program that helps save lives and reduce the number of injuries and deaths of children while riding in cars. The Children's Hospital Los Angeles Injury Prevention Program is committed to safety and intervention throughout Southern California and beyond. By extending this program to Orange County, we can offer key safety intervention to a greater audience and keep more children safe," says Jeffrey S. Upperman, MD, Director, Trauma Program at Children's Hospital Los Angeles.

Toyota's support for Buckle Up for Life is part of the company's ongoing commitment to help make local communities safer and stronger. The company has contributed more than 600 million dollars to nonprofits throughout the U.S. over the past 20 years.

About Buckle Up for LifeBuckle Up for Life, is a national, community-based injury prevention initiative supporting the African American and Hispanic communities. Working with local hospitals and churches, Buckle Up for Life addresses the economic, cultural and, where appropriate, language barriers to motor vehicle safety.

Over a six-week period, the program's medical experts and trained specialists work closely with participants of all ages to deliver vital safety information in an engaging, culturally sensitive and memorable way. Participants are eligible to receive free car seats, and they are matched with certified child passenger safety technicians to help install these car seats and ensure that children are properly restrained.

Buckle Up for Life, which began in 2004, was developed jointly by trauma specialists at Cincinnati Children's and vehicle safety experts at Toyota. National expansion of the program has been sponsored by Toyota. Additional information is available at www.buckleupforlife.org.

About Children's Hospital Los AngelesChildren's Hospital Los Angeles has been named the best children's hospital in California and among the top five in the nation for clinical excellence with its selection to the prestigious U.S. News & World Report Honor Roll. Children's Hospital is home to The Saban Research Institute, one of the largest and most productive pediatric research facilities in the United States. Children's Hospital is also one of America's premier teaching hospitals through its affiliation since 1932 with the Keck School of Medicine of the University of Southern California.

For more information, visit CHLA.org. Follow us on Twitter, Facebook, YouTube and LinkedIn, or visit our blog: WeAreChildrens.org.

About Cincinnati Children's Hospital Medical CenterCincinnati Children's Hospital Medical Center ranks third in the nation among all Honor Roll hospitals in U.S. News and World Report's 2012 Best Children's Hospitals ranking. It is ranked #1 for neonatology and in the top 10 for all pediatric specialties, ranking in the top 5 in 9 out of 10 specialties ranked. Cincinnati Children's is one of the top two recipients of pediatric research grants from the National Institutes of Health. It is internationally recognized for improving child health and transforming delivery of care through fully integrated, globally recognized research, education and innovation. Additional information can be found at www.cincinnatichildrens.org.

About Toyota Toyota established operations in the United States in 1957 and currently operates 10 manufacturing plants and has a network of nearly 1,500 dealerships. Toyota directly employs over 30,000 in the U.S. and its investment here is currently valued at more than $18 billion, including sales and manufacturing operations, research and development, financial services and design.

Toyota is committed to being a good corporate citizen and believes in supporting programs with long-term sustainable results. Toyota supports numerous organizations across the country, focusing on education, the environment and safety. Since 1991, Toyota has contributed over half-a-billion dollars to philanthropic programs in the U.S. For more information on Toyota's commitment to improving communities nationwide, visit http://toyotainaction.com/community or toyota.com/community.

[i] http://www.safercar.gov/parents/CarSeats.htm#

[ii] http://www.nhtsa.gov/Safety/LATCH/

[iii] http://www.nhtsa.gov/Driving+Safety/Research+&+Evaluation/Motor+Vehicle+Occupant+Protection+Facts+(revised+August+2008)

[iv] Child Passenger Safety Practices in the U.S.: Disparities in Light of Updated Recommendations. Macy and Freed. American Journal of Preventative Medicine. Volume 43, Issue 3. September 2012.

[v] NHTSA Traffic Safety Facts (2008 Data) -- Research Note

[vi] NHTSA 2009 National Survey of the Use of Booster Seats, Sept. 2010

[vii] Cincinnati Children's Hospital Medical Center, Buckle Up for Life ResultsCincinnati Children's Hospital Medical Center



Source: PR Newswire


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