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Alongside these benefits, ForeverMap 2 brings all of the functionality you'd expect from a high-end map solution, including address search, location finder, route calculation and an extensive POI database for both online and offline use through optional map downloads. Locations can be shared with friends and the "paperback-like" map experience offers cutting-edge map visuals alongside zoom, pan and turn controls, street names and a compass that can be set to orient itself in the direction of travel.

Businesses and developers can also benefit from the technology fueling ForeverMap 2 (and GPS Navigation 2) through skobbler's GeOS map access technology for web and mobile and NGx map engine for mobile. GeOS allows developers to implement OpenStreetMap into their services, providing them with a more versatile, independent alternative to Google Maps and other platforms while enabling features such as zooming, colouring and panning and dramatically reducing the complexity of working with raw map data. While still in beta stage, GeOS has already been offered to a select few companies on request and skobbler aims to roll out the full version in the near future.

"We're already working closely with a number of large corporations to help them integrate OpenStreetMap into their products and services via GeOS," says Thielking. "Having achieved status of bestselling navigation app for years-on-end in Germany and the UK and #1 position in over 20 countries with GPS Navigation 2, we've proved that our innovative technology solution is ready and able to meet the demands of today's consumers and service providers. We believe that we're well-placed to offer similar benefits to businesses that are looking for an alternative to Google Maps and other rivals."

ForeverMap 2 is available to download now for FREE for the Kindle Fire and Kindle Fire HD, with full use of online worldwide maps included as standard. Offline maps are available as in-app purchases, priced at 69p for Cities, GBP 1.99 for countries, GBP 3.99 for continents and just GBP 7.99 for a global map.

ForeverMap 2 is also now available for the NOOK Color™, NOOK Tablet™ and NOOK HD / HD+™ by Barnes & Noble.

About skobbler

Founded in 2008, Berlin-based skobbler (www.skobbler.com) is one of the premier players in mobile location-aware services. With over 3 million customers on iOS alone, skobbler has regularly topped overall and category app charts in numerous countries, leading the way in the development of location technology and end consumer products based on the OpenStreetMap. This experience also facilitates skobbler's development projects for third parties. Based on the skobbler GeOS map access technology, companies can base their location-aware web or mobile services on the OpenStreetMap.

Press contacts

For further information or to arrange an interview with Marcus Thielking, Co-founder of skobbler, please contact:

Sarah ChardThe PR RoomTel: +44 (0)845 094 2902sarah.chard@theprroom.co.uk