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Google Nexus Starts Strong
An unprecedented number of respondents express strong interest in developing mobile apps for the Nexus platform. More than 53 percent of developers report being very interested in building apps for the device, nearing interest levels expressed for Android tablets overall. Two-thirds of developers feel positive about Google's entrance into the tablet market with the introduction of the Nexus. Many developers believe Google is providing leadership for the Android tablet market and is taking a more direct role in Android development, a move that may help the company curtail much of the fragmentation issues that have frustrated developers in the past.

Microsoft Surface Insufficient
Microsoft's Surface tablet has yet to excite the developer community. Of those surveyed, 45 percent are unimpressed by the hardware and 35 percent think Microsoft needs to do more to be successful. Even though the hardware is now available, developer interest in building applications for the platform is consistent with the results of the past two surveys, remaining relatively low at 36 percent.

Mobile Will Forever Change Retail
An astounding 93 percent of mobile developers anticipate that it is "likely to very likely" that most retail companies will have enabled mobile commerce in 2013. Consumer behavior continues to underscore this transformation. Developers predict that 86 percent of shoppers will look up a retailer's site on their device while shopping in a physical retail store in 2013. Nearly two-thirds of developers also believe that consumers will make more purchases via their mobile phone than their credit card in 2013, which is reinforced by the fact that 71 percent of developers predict the mobile wallet will permeate the consumer experience in 2013.

To download a copy of the Appcelerator/IDC Q4 2012 Mobile Developer Report, visit https://pages.appcelerator.com/12.12.12Q42012DeveloperSurvey.html

About IDC
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 46 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com.

About Appcelerator
Appcelerator is the leading mobile development platform of choice for thousands of enterprises including eBay, Merck, Mitsubishi Electric, NBC, PayPal and Ray-Ban, as they become mobile-first organizations. With more than 50,000 mobile applications deployed on 90 million devices, Appcelerator's award-winning open source development platform (Titanium) and Appcelerator Cloud Services are used to create native apps across multiple devices including iOS, Android, Windows and BlackBerry, as well as hybrid and HTML5 mobile web. Customers who standardize on Appcelerator's solutions get to market 70 percent faster and achieve a significant competitive advantage. Appcelerator's worldwide ecosystem includes 400,000 mobile developers and hundreds of ISVs and strategic partners including SAP and Cognizant. For more information visit www.appcelerator.com

Appcelerator is a registered trademark of Appcelerator Inc. Appcelerator Titanium is a trademark of Appcelerator Inc. All other trademarks and copyrights are the property of their respective owners.



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