Promo Conversion Rate Rankings
--------------------------------------------------------------Rank Network Program Promo Conversion Rate*-------------------------------------------------------------- 1 CBS ELEMENTARY 26.2%-------------------------------------------------------------- 2 NBC REVOLUTION 21.8%-------------------------------------------------------------- 3 CW ARROW 18.9%-------------------------------------------------------------- 4 FOX THE MINDY PROJECT 18.3%-------------------------------------------------------------- 5 ABC 666 PARK AVENUE 15.7%-------------------------------------------------------------- 6 ABC THE NEIGHBORS 14.5%-------------------------------------------------------------- 7 CBS VEGAS 14.0%-------------------------------------------------------------- 8 FOX BEN AND KATE 13.5%-------------------------------------------------------------- 9 NBC ANIMAL PRACTICE 13.4%-------------------------------------------------------------- 10 CBS PARTNERS 12.3%-------------------------------------------------------------- 11 NBC GUYS WITH KIDS 11.8%-------------------------------------------------------------- 12 ABC LAST RESORT 10.8%-------------------------------------------------------------- 13 CBS MADE IN JERSEY 10.5%-------------------------------------------------------------- 14 NBC THE NEW NORMAL 10.4%-------------------------------------------------------------- 15 FOX THE MOB DOCTOR 10.3%-------------------------------------------------------------- 16 CW BEAUTY AND THE BEAST 9.0%-------------------------------------------------------------- 17 NBC GO ON 8.9%-------------------------------------------------------------- 18 ABC NASHVILLE 8.5%-------------------------------------------------------------- 19 NBC CHICAGO FIRE 7.2%--------------------------------------------------------------
TRA also helps advertisers, agencies and television networks improve advertising targeting, accountability and return on media investment within the Automotive, Consumer Packaged Goods, and Pharmaceutical industries, as well as a growing number of advertisers with their own proprietary databases. To learn more about TRA's capabilities and services please visit www.traglobal.com.
About TiVo Research and Analytics, Inc. (TRA)
TiVo Research and Analytics, Inc. (TRA), a subsidiary of TiVo Inc., is a leading media marketing and analytics software company whose products help advertisers, agencies and television networks improve advertising targeting, accountability and return on media investment within the Automotive, Consumer Packaged Goods, and Pharmaceutical industries, as well as a growing number of client CRM engagements. TRA's web-based Media TRAnalytics® platform matches the TV advertising households actually receive with the products the same households actually buy, enabling TRA clients to find "The Right Audience®" while providing an unmatched level of transparency, measurement, media planning/selling and improved ROI. TRA clients include Procter and Gamble, CBS, A&E Television Networks, ION Media, Oscar Mayer and Starcom MediaVest Group. More information at: www.traglobal.com.
