HispanicBusiness

An industry veteran in the luxury shoe and fashion sector with more than 17 years of experience in various prestigious brands, Flora Ho, Managing Director for Amé Groupe Limited, is thrilled about the launch of Amé. She said, "Having been in the luxury shoe industry for most of my life, in the past few years, many women in Hong Kong have been aspiring for a pair of high-end shoes, personalized with their style and needs in mind. I was excited about trailing Amé's new shopping formats and concepts to bring high-end shoes tailored to the unique needs and appetite of every woman in Hong Kong. The digitally-enhanced experience, highly trained customer services, the level of detail and premier craftsmanship will certainly exceed our customers' expectation and redefine the industry with innovation, creativity and uniqueness."

Ho further added, "We want to connect the brand to its widest audience ever and drive true customer engagement. In a digitally-connected world, we need to speak in a language that our customers care about. Nowadays discerning customers are tech-savvy. They prize peer-to-peer recommendations through social media, and are more likely to appreciate the personalized stylist experience in a privileged club. The emergence of social media and prevalence of e-Commerce has further accelerated this phenomenon that sets a perfect backdrop for Amé to launch in Asia. We are excited to create a totally new high-end shoe shopping experience for our customers, bringing physical and digital worlds together."

Linda Chung, one of the creative directors for Amé, said, "Amé is the first shoe brand which I have been involved in. When I first heard about the concept, I immediately fell in love with it. When you see the product, you will understand just exactly why. The product speaks for itself and it is an absolute feat of art for women across Asia."

"As an actress, I am always in the limelight, and I feel very privileged to have a personal stylist. I also think all women deserve to look unique and styled. Amé has a team of fashion stylists and their mission is to style the customers based upon their individuality. It's like having a personal stylist at your fingertips. What more can you ask for?"

Mirroring every aspect of www.shopame.com, the Amé concept store at Causeway Bay gives a physical expression of the brand to customers who want to try on the shoes before purchasing and also provides an option for online shoppers to pick up the shoes at its concept store. It is a physical showroom to present Amé's aspirational and liberated qualities in front of the customers.

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About Amé
Amé is a brand-new, digitally-advanced and personalized stylist experience for luxury shoe-lovers in Asia. It is founded by a group of successful Internet visionaries, industry-leading veteran shoe connoisseurs along with a renowned luxury shoe manufacturer. Together with a team of creative directors including celebrity Linda Chung and a quartet of fashion stylists, Mandy Lieu, Rosemary Vandenbroucke, Jocelyn Luko, and Tina Leung, the team will act as personal stylists and select shoes for its members on a monthly basis.

Amé is set to redefine the industry for its innovation, creativity and uniqueness through its online platform www.shopame.com and a concept store located in the heart of Causeway Bay in Hong Kong which allows members to view shoes, try on shoes, and to pick-up their shoes in a physical setting. At just HKD $550 for a pair of shoes for VIP members or $1,290 pay-as-you-go option, Amé offers high-end luxury shoes at an affordable price and shipping is always free throughout Asia.



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