8. In-line shopping. A total of 32 percent of smartphone users already shopwithsmartphones; they now start to combine in-store and online shoppingaspects.They want to see products, get information and make price comparisons, andmakepurchases immediately without having to que up at the cash register.
9. TV goes social. A total of 62 percent of viewers use social forums whilewatching video and TV - and 42 percent of those who use social forums orchatswhile watching discuss things they currently watch on a weekly basis. Over30percent are more likely to pay for content watched in social contexts. Themajority of video and TV consumption on mobile devices takes place in thehome.
10. Learning in transformation. Learning is transformed through bothinternaland external forces: Young people bring their personal technologyexperienceinto the classroom, driving a bottom-up pressure for change. Simultaneouslygovernments and institutions look for new ICT solutions in order to be moreefficient. Connectivity changes the outlook for children on a global scale.InIndia, around 30 million of 69 million urban children aged 9 to 18 ownmobilephones.
NOTES TO EDITORS
Link to "10 hot consumer trends for 2013" report:
Link to infographics:
Ericsson at Consumer Electronics Show, Las Vegas, January 8-11, 2013
Ericsson booth at Las Vegas Convention Center Central Hall Booth #13638For one-on-one interviews about this report during CES please contactEricssonmedia relations team at email@example.com
About Ericsson ConsumerLab
Ericsson ConsumerLab gains its knowledge through a global consumer researchprogram based on interviews with 100,000 individuals each year, in morethan 40countries and 15 megacities - statistically representing the views of 1.1billion people. Both quantitative and qualitative methods are used, andhundredsof hours are spent with consumers from different cultures.
All ConsumerLab reports can be found at: www.ericsson.com/consumerlab
Download high-resolution photos and broadcast-quality video atwww.ericsson.com/press
Ericsson is the world's leading provider of communications technology andservices. We are enabling the Networked Society with efficient real-timesolutions that allow us all to study, work and live our lives more freely,insustainable societies around the world.
Our offering comprises services, software and infrastructure withinInformationand Communications Technology for telecom operators and other industries.Todaymore than 40 percent of the world's mobile traffic goes through Ericssonnetworks and we support customers' networks servicing more than 2.5 billionsubscribers.
We operate in 180 countries and employ more than 100,000 people. Founded in1876, Ericsson is headquartered in Stockholm, Sweden. In 2011 the company'snetsales were SEK 226.9 billion (USD 35.0 billion). Ericsson is listed onNASDAQOMX, Stockholm and NASDAQ, New York stock exchanges.
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