In response to these findings and to ensure female customers have a good big hair day everyday, Travelodge has introduced an innovative rotating hairdryer brush which can create big voluminous bouncy hair like Cheryl Cole's, Kate Middleton's and Holly Willoughby's - at its key UK party hotspot locations.
(Travelodge party hotspot hotel locations include: Edinburgh Princes Street, Newcastle Central, Leeds Central, Liverpool Central, London Covent Garden hotel and Birmingham Broad Street.)
The unique hairdryer brush automatically rotates, enabling customers to create the ultimate blow-dry free of charge and from the comfort of their room.
In addition the hotel chain has also teamed up with Trevor Sorbie salons to create a simple five step VT and guide for female guests to create Cheryl Cole's hairstyle. The guide can be downloaded for free at www.travelodge.co.uk/news&offers.
Shakila Ahmed, Travelodge Spokeswoman said: "Our research highlights Cheryl mania continues to sweep the country as the Geordie style icon tops the Travelodge most sought after celebrity hairstyle this festive party season. As every penny counts in the lead up to Christmas and a typical blow dry at the hairdressers can cost around GBP 28, we thought it would be a nice added value if we could provide the right tools to help our female customers create their favourite celebrity hairstyle from the comfort of their room for free. Not only will this help them save money but it will also make them feel fabulous for their big night out.
The study also revealed as a result of another hard year, party fever is going to peak in the lead up to Christmas. So much so, that hung-over Britons will cost bosses a staggering GBP 740 million as workers predict their productivity will halve following their annual festive bash.
With 70% of workers set to party at least two nights over the next 10 days, employers can expect a day of lost productivity due to their workforce spending around four hours nursing a post Christmas party hangover.
Further research findings revealed a quarter of employees will pull a 'sickie' the morning after their Christmas works party due to a raging hangover.
Listed below are other key findings from the study:
-- One in 10 workers reported they have booked a hotel room so that they can party hard throughout the night and not worry about missing the last bus home or forking out for an expensive taxi.-- Thirty six per cent of workers think it is important to hold a Christmas works celebration as it helps co-workers to bond and enhances team morale-- A quarter of Britons will avoid their Christmas works party because they don't enjoy socialising with their colleagues-- A fifth of workers reported they have passionately kissed a colleague at a Christmas works do-- One in 10 workers have had the courage after a few drinks at their Christmas office party to tell their boss what they actually think of them-- Over a third or workers surveyed reported they get the least amount of sleep in December due to excessive partying, working late and preparing for Christmas. On average workers will survive on just five hours sleep per night during the two week lead up to Christmas. (This is three hours less than the recommend sleep quota)
Notes to editors:
The Travelodge workers study was conducted in December with 2,000 British workers.
The billion pound figure has been calculated via the following formula.
On average 49% of Britons will spend GBP 73.80 on looking good for their Christmas party.
There are 29.58 million British workers.
49% of 29.58 million = 14,494,200.
14,494,200 x GBP 73.80 = 1.06967196.
The GBP 740 million has been calculated via the following formula:
There are 29.58 million British workers.
49% of workers are attending a Christmas work's party this year.
49% of 29,58 million = 14,494,200.
On average four hours is wasted in the work place due to nursing a hangover.
The average hourly salary is GBP 12.76 (x by four hours this equates to GBP 51.04).
14,494,200 x GBP 51.04 = 739.783968.
The first budget hotel brand to launch in the UK in 1985, Travelodge now operates over 500 hotels and over 35,400 rooms across the UK, Ireland (11) and Spain (4). Travelodge plans to grow its estate to 1,100 hotels and 100,000 rooms by 2025. Over 13 million people stayed with Travelodge last year and 90% of reservations are currently made online at travelodge.co.uk, where room rates start at GBP 19 per night. The chain employs over 6,000 staff.
Travelodge Press Office