Jim Weiss added, "Austin is a hub of talent and innovation in digital and online media, and we have focused investment here since Bob Pearson started our office less than four years ago after leaving Dell. We are focused on further expanding operations here with an eye toward becoming an important cornerstone in Austin's thriving local economy, going from 0 to 60 people from inception till now, and to more than 100 by 2014, which should make W2O one of the larger agencies of its type in this important city and region."
Jim Eustace, along with W2O Group President Bob Pearson, CFO Tony Esposito and Managing Directors Dave Mihalovic and Jamie Peck -- both leaders from digital powerhouse Rosetta (now part of Publicis) -- will form the leadership team for W2O Digital. In addition to flawlessly executing digital and web properties for its clients, W2O Digital will serve as a hub to accelerate the growth of the firms' Big Data sciences products and services and build on its existing proprietary offerings, including the Influencer Meme and Muse, Conversation Blueprint and Real-time Media Dashboards.
"Having known Bob Pearson for several years while working with him in his previous role at Dell, I've realized just how like-minded our two companies are," said Jim Eustace. "By joining forces with W2O, we can offer clients not only leading analytics and social, mobile and online media products and practices, but also content and production leveraging our existing studios and stages where traditional and digital commercials, TV and films have been shot to date."
To learn more about W2O Group's acquisition of VM Foundry and W2O Digital, check out this interview between Bob Pearson and Jim Eustace here.
About W2O Group
Founded and led by Chairman and CEO Jim Weiss, W2O Group is an independent network of complementary marketing, communications, research and development firms focused on integrated business solutions to drive change and growth through "pragmatic disruption" for the world's leading brands and organizations. W2O Group serves clients through a network of firms -- WCG, Twist, Brewlife and W2O Ventures -- through offices in San Francisco, New York, Austin, Los Angeles and London. For more information on W2O, please visit http://w2ogroup.com.
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