"Product Communication Strategy: How Investment in Technical Content Builds Business," prepared by the Aberdeen Group Product Innovation and Engineering research practice, highlights how a well-developed product communication strategy promotes content development efficiency and responds to customer needs, enhances customer perception of product value, and ultimately influences future purchases. This report describes how product communication investments enable leading companies to grow market share while simultaneously addressing operational constraints. To obtain a complimentary copy of the report visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=7855&camp=2.
"The 2013 Speech Analytics Buyer's Guide," authored by Omer Minkara, Research Analyst, for the Aberdeen Group Marketing Effectiveness and Strategy/Contact Center research practice, outlines how Best-in-Class speech analytics users can apply six factors to improve key success measures such as customer satisfaction and first call resolution rates, while turning their contact center into a profit center. To obtain a complimentary copy of the report visit: http://aberdeen.com/Aberdeen-Library/8258/RA-speech-analytics-spend.aspx
About Aberdeen Group, a Harte-Hanks Company
Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), is a global, full-service, multi-channel marketing services firm with deep expertise in developing research-based technology marketing content. Enabled by its team of 40 analysts covering 17 industry-sector categories, Aberdeen provides B2B marketers with relevant content assets available in multiple formats that target each stage of the customer buying cycle.
Aberdeen has offices in Boston and London. Harte-Hanks operates 25 offices in the United States, and has locations throughout Asia-Pacific, Europe, and Latin America.
© 2012 Aberdeen Group, Inc., a Harte-Hanks Company
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