HispanicBusiness

The current explosive growth and continued popularity of e-cigs and other PEVUs serves as a stark contrast to declining sales of cigarettes. While PEVU revenue grew exponentially in early 2011, Citi actually downgraded large cap tobacco stocks to "Hold" from "Buy" in January of 2011. Citing a steady downward trend in smoking [cigarettes and other tobacco products] over the past 50 years, Citi predicted this downward trend to continue, and claimed that smoking would "virtually disappear in 30-50 years." See: http://www.businessinsider.com/citi-downgrades-tobacco-stocks-2011-1#ixzz2CRlfhM8i

As consumer preferences, government regulations and cultural dynamics change, and as alternative products such as e-cigs continue to gain favor with consumers, it is very possible that the PEVU sector of the marketplace may grow to equal or perhaps even far exceed the $661 billion in sales that stake holders in the tobacco category currently enjoy.

About VaporBrands International, Inc. (VAPR)

VAPR focuses on creating opportunities for culturally relevant brands seeking to acquire significant market share in the rapidly growing "Vaping" sector of the global marketplace.

There are many brands of PEVUs currently in the marketplace mostly sold by small companies that have limited manufacturing and distribution capacities. The quality of these products varies considerably. VAPR is uniquely positioned through its industry expertise and strategic partnerships with American technology leaders such as Safecig™ (www.Safecig.com), to achieve commercial success in various markets across the globe, by providing consumers with state of the art, innovative products which are distinct from any competitor in the e-cig/PEVU sector of the marketplace.

Safe Harbor Statement

This press release may contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Any statements that are not statements of historical fact (including but not limited to statements containing the words "will," "believes," "plans," "anticipates," "expects," "look forward," "estimates" and similar expressions) should be considered to be forward-looking statements and the safe harbor provisions of said Act do not apply to an issuer that issues penny stock. Actual results may differ materially from those indicated by such forward-looking statements as a result of various important factors including, among others, competition, market demand, technological change, strategic relationships, recent acquisitions, international operations and general economic conditions. We do not assume any obligation to update any forward-looking statements.

VBD is a privately held company that produces various brands of electronic cigarettes and electronic cigars including brands such as VAMP™ and Junkanoo™. See: http://www.vaporbrands.com/our-brands/co-brands/mid-market



For further information regarding VaporBrands International, Inc., contact:

VaporBrands International, Inc.
Investor Relations
E-mail: [email protected]