News Column

Kim Kardasian, Election Top Yahoo!'s Most Searched of 2012

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Users were all about gadgets in 2012. From the iPhone 5 to the iPad mini and the Samsung Galaxy, folks were jonesing for the latest tech trends.

Top-Searched Gadgets on Yahoo! in 2012:

1 [iphone 5]

2 [ipad 3]

3 [ipad mini]

4 [samsung galaxy sIII]

5 [kindle fire]

6 [iphone 4]

7 [nook]

8 [ipod touch]

9 [samsung galaxy tab]

10 [samsung galaxy note] -------------------------------------------------------------------------------

The top two athletes searched overall on Yahoo! in 2012 were Tiger Woods and Maria Sharapova. But all eyes turned to London this summer for the Games of the XXX Olympiad. The Olympics were a top search overall on Yahoo!, and while the "Fab Five" garnered a lot of searches, it was Maria Sharapova, Lolo Jones, Serena Williams, and Hope Solo that topped the Olympian list on Yahoo!.

Top-Searched Olympians on Yahoo! in 2012:

1 [maria sharapova]

2 [lolo jones]

3 [serena williams]

4 [hope solo]

5 [mckayla maroney]

6 [caroline wozniacki]

7 [leryn franco]

8 [michael phelps]

9 [misty may-treanor]

10 [aly raisman] -------------------------------------------------------------------------------

It looks like the Dallas Cowboys really are "America's team," as they top the list of all sports teams on Yahoo! in 2012. Even the Dallas Cowboys cheerleaders and game schedule were tops. However, it looks like MLB is giving the NFL a run for its money when it comes to being "America's sport," with five baseball teams in the Top 10 sports team searches.

Top-Searched Sports Teams on Yahoo! in 2012:

1 [dallas cowboys]

2 [new york yankees]

3 [los angeles lakers]

4 [san francisco giants]

5 [detroit tigers]

6 [pittsburgh steelers]

7 [green bay packers]

8 [st louis cardinals]

9 [san francisco 49ers]

10 [oakland a's] -------------------------------------------------------------------------------

"Hey, I just met you, and this is crazy, but here's my number, so call me maybe?" ” It is no surprise that music newcomer Carly Rae Jepsen's song "Call Me Maybe" became the top-searched song of 2012. The song had everyone from the Harvard baseball team to the USA Olympic swim team and even "Sesame Street" getting into the tune. "Gangnam Style" also had viral impact in 2012 and was the second-most searched song on Yahoo!.

Top-Searched Songs/Music Lyrics on Yahoo! in 2012:

1 [call me maybe] (carly rae jepsen)

2 [gangnam style] (psy)

3 [someone like you] (adele)

4 [somebody that i used to know] (gotye)

5 [sexy and i know it] (lmfao)

6 [we are young] (fun.)

7 [rolling in the deep] (adele)

8 [you belong with me] (taylor swift)

9 [what makes you beautiful] (one direction)

10 [gummy bear song] (gummib?r) -------------------------------------------------------------------------------

The top-searched TV shows overall on Yahoo! in 2012 reflect our continued obsession with competition reality shows. Topping the list: "American Idol" followed by "Dancing With the Stars" and "The Young & the Restless." The top-searched TV dramas were "The Walking Dead" and "Game of Thrones." But mostly in 2012, people wanted to laugh, and the shows below represent the top-searched comedies on TV in 2012.

Top-Searched TV Comedies on Yahoo! in 2012:

1 [the big bang theory]

2 [how i met your mother]

3 [glee]

4 [south park]

5 [family guy]

6 [modern family]

7 [adult swim]

8 [two and a half men]

9 [the simpsons]

10 [drop dead diva] -------------------------------------------------------------------------------

When you have a question, you want an answer, and users immediately turn to Yahoo! to get the answers to their most pressing questions. The top "who is" question on Yahoo! in 2012 was [who is the girl with the dragon tattoo] and the top "where is question" was [where is the superbowl this year]. The top "what is" and how-to questions are below: Exception caught in main.

Every day on Yahoo! at 5 p.m., as folks across the country prepare for dinner, [chicken recipes] spike on Yahoo!. This staple protein was the top search in the Recipes category. Putting tradition aside, there were also a lot of searches for weird and quirky foods in 2012.

Top-Searched Recipes on Yahoo! in 2012:

1 [chicken recipes]

2 [crockpot recipes]

3 [halloween recipes]

4 [vegetarian recipes]

5 [salmon recipes]

6 [beef stew recipes]

7 [zucchini recipes]

8 [eggplant recipes]

9 [cake recipes]

10 [shrimp recipes]

Most Appetizing Yet Stomach-Turning Searches on Yahoo! in 2012:

1 [candy corn oreos]

2 [pork doughnuts]

3 [bacon ice cream]

4 [flamin' hot cheetos]

5 [deep-fried strawberries]

6 [beer milkshake]

7 [deep kool-aid]

8 [guinness cupcakes]

9 [maple bacon beer]

10 [grape jelly meatballs] -------------------------------------------------------------------------------

Politicians were better behaved this year than last, when their antics allowed for their own Top 10 list. Yet there was no end to scandalous behavior in 2012, which brought the downfall of a cycling icon, a four-star general, and even the president's (Secret Service) men.

Top-Searched Scandals on Yahoo! in 2012:

1 [kate middleton photo scandal]

2 [jackson family fight]

3 [lance armstrong doping]

4 [general david petraeus affair]

5 [new orleans saints' bountygate]

6 [bobby petrino affair]

7 [secret service scandal]

8 [savile sex scandal]

9 [air force sex scandal]

10 [j.p. morgan/london whale loss] -------------------------------------------------------------------------------



Source: Copyright Business Wire 2012


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