HispanicBusiness

Electronic cigarettes and electronic cigars (also known as "personal electronic vaporizing units" (PEVUs), are electronic apparatuses that can be used to allow adult consumers to simulate the physical act of smoking traditional tobacco products. However, unlike traditional cigarettes and cigars, PEVUs do not burn tobacco or have any form of combustion. PEVUs use heating elements or alternatively, ultrasonic frequencies to vaporize propylene glycol or glycerin-based liquid solutions into an aerosol mist.

PEVUs give adult consumers the ability to experience similar physical sensations, appearances, flavors and delivery of nicotine to that which is enjoyed by users of traditional, combustible tobacco products. However, because PEVUs do not burn tobacco and because there is no combustion, PEVU users (commonly known throughout the world as "Vapers") enjoy this alternative consumer experience without suffering the imposition of offensive odors, tar and ash which traditional smokers and those around them, find so undesirable.

Market Trends

The PEVU category continues to grow at exponential rates each month as sales which were formerly dedicated to the $661 billion tobacco category convert to each month. From January to July 2011, electronic cigarette revenue grew at an astounding rate of 1500% and unit sales grew 2000%. http://www.businessinsider.com/citi-tobacco-symposium-smoking-2010-2011-5?op=1.

The current explosive growth and continued popularity of e-cigs and other PEVUs serves as a stark contrast to declining sales of cigarettes. While PEVU revenue grew exponentially in early 2011, Citi actually downgraded large cap tobacco stocks to "Hold" from "Buy" in January of 2011. Citing a steady downward trend in smoking [cigarettes and other tobacco products] over the past 50 years, Citi predicted this downward trend to continue, and claimed that smoking would "virtually disappear in 30-50 years." See: http://www.businessinsider.com/citi-downgrades-tobacco-stocks-2011-1#ixzz2CRlfhM8i

As consumer preferences, government regulations and cultural dynamics change, and as alternative products such as e-cigs continue to gain favor with consumers, it is very possible that the PEVU sector of the marketplace may grow to equal or perhaps even far exceed the $661 billion in sales that stake holders in the tobacco category currently enjoy.

About VaporBrands International, Inc. (VAPR)

VAPR focuses on creating opportunities for culturally relevant brands seeking to acquire significant market share in the rapidly growing "Vaping" sector of the global marketplace.

There are many brands of PEVUs currently in the marketplace mostly sold by small companies that have limited manufacturing and distribution capacities. The quality of these products varies considerably. VAPR is uniquely positioned through its industry expertise and strategic partnerships to achieve commercial success in various markets across the globe, by providing consumers with state of the art technology and innovative products which are distinct from any competitor in the e-cig/PEVU sector of the marketplace.

Safe Harbor Statement

This press release may contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Any statements that are not statements of historical fact (including but not limited to statements containing the words "will," "believes," "plans," "anticipates," "expects," "look forward," "estimates" and similar expressions) should be considered to be forward-looking statements and the safe harbor provisions of said Act do not apply to an issuer that issues penny stock. Actual results may differ materially from those indicated by such forward-looking statements as a result of various important factors including, among others, competition, market demand, technological change, strategic relationships, recent acquisitions, international operations and general economic conditions. We do not assume any obligation to update any forward-looking statements.



For further information regarding VaporBrands International, Inc., contact:

VaporBrands International, Inc.
Investor Relations
E-mail: investors@vaporbrands.com